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BBA in Sports Management

Bachelor of Business Administration in Sports Management – BBA in Sports Management

Program Outline
BBA Sports Management
Duration3 Years
CampusRing Road (RR) Campus
AffiliationPES University
Admission TestPES Entrance Test

Own The Game

The BBA in Sports Management is a one of its kind program designed for sports aspirants that are ready to take the next step in professional development. The 120 credit program takes a 360 degree approach to overall development of young sports aspirants, addressing key training and skill enhancement modules that cover everything from active sports training to sports medicine, data science, psychology, sports marketing, entrepreneurship and more.

The core objective of this program is to deliver comprehensive skills required to transform their passion for sport into a specialised career opportunity.

Program Delivery

Pedagogy

  • 50% Theory
  • 50% Practicals

Program Components

  • 36% Sports Subjects
  • 30% Management Subjects
  • 27% Internship
  • 7% Others

Program Design

  • Ethics
  • Internships
  • Management
  • Elements of Sports

In our BBA Sports Management program, the Curriculum Design is carefully structured to blend fundamental business concepts with specific knowledge and skills tailored to the sports industry. Core business subjects such as accounting, finance, marketing, and management are supplemented with specialized courses focusing on sports marketing, athlete management, event planning, sports law, sports sociology, economics in sports, sports physiology, wellness and nutrition, sports journalism and facility management.

Students in BBA programs with a sports management specialization benefit from Exposure to the sports industry through internships, field trips to sports facilities, guest lectures by industry professionals, and networking opportunities. These experiences provide invaluable insights into the unique challenges and opportunities within the sports business landscape.

The Teaching-Learning process in these programs incorporates a mix of theoretical lectures, practical exercises, case studies, and industry projects, allowing students to apply business principles to real-world sports scenarios.

Assessments include presentations, content writing, reports, strategic analyses of sports organizations, and evaluations of sports event management plans. Research component becomes an integral part of the program.

Course Progression

Fundamentals

23 Credits

  • Foundation Courses in Sports
  • Basic Management Courses
  • Practical – Health & Fitness

Advanced Management

23 Credits

  • Familiarization with Business and People Management
  • Practical – Communication & Event Planning

Analysis

20 Credits

  • Application of Analytics to Marketing and Finance Management
  • Practical – Strength & Conditioning

Application

22 Credits

  • Conceptualization & Creation through Specialization
  • Practical – Strength & Conditioning

Analysis & Application

16 Credits

  • Internship

Placements

Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement

Placements

Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement

How to apply

See the eligibility criteria and important information for our programs

How to apply

See the eligibility criteria and important information for our undergraduate programs

Contact Us

Still have questions?
Read our FAQs or contact us:

Ring Road Campus /
Electronic City Campus:

080-10-297297

Hanumanthanagar Campus:

+91 80 22429391

Contact Us

Still have questions?
Read our FAQs or contact us:

Ring Road Campus /
Electronic City Campus:

080-10-297297

Hanumanthanagar Campus:

+91 80 22429391

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