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Program Outline Bachelor of Design (B.Des) |
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| Duration | 4 years (8 semesters) |
| Affiliation | PES University |
| Campus | Ring Road (RR) Campus |
| Admissions Test | PES Entrance Test/ UCEED |
Recognizing the transformative role of design in education and its seamless integration with disciplines like engineering and the arts, PES University has built a vibrant and dynamic Design School at the heart of its academic ecosystem.
PES University’s Design School offers a four-year Bachelor of Design (B.Des) program with specializations in Product Design, Interaction Design, Communication Design, and Fashion Design. The first year builds a strong design foundation before students specialize.
With a distinguished faculty from premier institutes (IISc/IITs) and a culture of collaboration across design and engineering streams, students are encouraged to innovate, work in interdisciplinary teams, and pursue entrepreneurial ventures. Graduates are well-prepared for both leading roles in top organizations and for launching their own design practices.
Despite being a preferred service destination, India also has a strong manufacturing base that is being promoted very well through the ‘Make in India’ campaign.
Experts believe that it is a matter of time before ‘Make in India’, foremost means ‘Designed in India’. The design degrees on offer prepare students with the skills to design tangible and intangible products and making these within India would mean contributing to the national cause. If you appreciate the arts and crafts, tried your hand at them, did well and are mulling about why these skills may not be integral to mainstream career options, then pursuing a design degree could be that first-step forward for you.
If you appreciate arts and crafts, have dabbled in them successfully, and often wonder why such creative skills aren’t central to mainstream careers, then pursuing a design degree could be your first step forward. More specifically, if you’ve nurtured a constructive discontent—thinking why the products you see around could be better in usability, appeal, or affordability, and you find yourself coming up with alternatives—Product Design could be your calling. Similarly, if you envision ways to improve interactions between humans and their environments, Interaction Design might be the path for you. If you are passionate about aesthetics, fabrics, and creating apparel that blends creativity with functionality, Fashion Design opens doors to a vibrant and dynamic industry. The growing emphasis on smart initiatives and digital experiences also increases the demand for Interaction Design and Communication Design professionals.
The Bachelor of Design (B.Des) program at PES University is a dynamic blend of creativity, technology, and problem-solving. Designed to nurture the next generation of innovative thinkers, the program offers an interdisciplinary approach to design education, preparing students for diverse and evolving design careers.
The program is designed to equip students with the creative and entrepreneurial skills needed to excel in today’s competitive design landscape, fostering a passion for innovation and a commitment to making a meaningful impact through design.
The Bachelor of Design program at PES University offers a dynamic and well-rounded curriculum that integrates foundational skills, advanced design techniques, and industry-focused applications. Spanning over four years, the program is structured to nurture creativity, build technical expertise, and foster critical thinking.
Year 1: Foundation Year
Year 2: Building Core Competencies Across Design Disciplines
Year 3: Specialization
Year 4: Capstone Project and Industry Integration
Design Santhe is an exciting annual event that gives students the opportunity to showcase and sell their design creations to the public. This unique platform not only provides students with valuable exposure but also allows them to validate their designs by engaging directly with customers who purchase their products.
Throughout the program, students can choose from a variety of electives, such as Toy Design, Printmaking, Web Design, and Packaging Design to name a few. Hands-on workshops, guest lectures, and design hackathons further enrich the learning experience.
The curriculum emphasizes experiential learning, with assessments based on projects, critiques, and presentations. Group discussions, peer reviews, and faculty mentorship foster a collaborative and engaging learning environment.
Unleash your potential and become a trailblazer in the world of design. Apply now to the Bachelor of Design program at PES University and take the first step toward a transformative career.
Welcome to the Bachelor of Design (B.Des) program at PES University – where creativity meets innovation and ideas are transformed into impactful designs. Our program nurtures aspiring designers into skilled professionals who shape the future with human-centered solutions.
Ample space is available for facilities that enable students to ideate, explore novel concepts, digitize these to simulate appearance & performance under different test situations & prototype concepts as feasible
On graduating from the product design stream, the roles that may be offered in the industry could be Industrial Designer, Design Engineer, Design Manager, Product Designer etc.. These offers typically depend on the individual’s performance (generally evaluated over a portfolio of alongside other considerations that the industry may set) & work experience.
The typical industry roles for Interaction Design & Communication Design graduates are UI, UX designer, Interaction designer, Graphic Designer etc. A trend which works to the advantage for Interaction & Communication Designers is that more companies now believe that using these designers early in the product/service development process can change the course of conversations & add considerable value.
With Fashion Design Specialization, Graduates could pursue roles like: Fashion Designer, Textile/Surface Pattern Designer, Technical Designer / Pattern Master, Fashion Stylist / Visual Merchandiser, Sustainable Fashion Consultant, Fashion Entrepreneur (launching their own line). PESU’s Design Santhe—a marketplace event—offers opportunities for fashion students to showcase and sell their work. As an estimate of the job requirement in the industry, below is a snapshot of search-results for the designer roles mentioned above on the job portal www.naukri.com (as of September 15, 2024):
Industrial Design
Industrial Design students willl learn to conceptualize and create products that blend functionality, aesthetics, and innovation. This specialization focuses on designing tangible objects, from everyday appliances to complex machinery, with user-centric solutions. With hands-on exposure to prototyping, materials, and manufacturing processes, students will gain the skills to transform ideas into market-ready products that enhance lives.
Communication Design
Communication Design is a mixed discipline between design & information-development. Here we look at how media such as printed, crafted, electronic media or presentations communicate with people. The focus is also to create new media channels to ensure the message reaches the target audience. Some select courses within Communication Design would be Typography, Design, Storytelling & Narratives, Visual perception & Semiotics. Just like the other two streams, elective courses will be available for students specializing in Communication Design to strengthen their skills.
Interaction Design
The Interaction Design stream will focus on designing interactions & not just interfaces. Again, interactions will look beyond the immediacy & seen within a larger societal context. Select courses in these specializations include User Experience, Usability Evaluation, Interaction Technologies & Media. Apart from the main courses, students will have electives (credit & non-credit courses), which will strengthen their abilities as an Interaction Designer
Fashion Design
Step into the dynamic world of style, creativity, and innovation with Fashion Design. This specialization blends artistic expression with technical expertise to help students craft apparel and accessories that resonate with contemporary trends and cultural narratives. From sketching and textile selection to garment construction and fashion marketing, students will gain a holistic understanding of the fashion industry. With hands-on experience in design studios and exposure to sustainable practices, this program prepares aspiring designers to create impactful collections and excel in the global fashion arena.
WHILE WORKING INDIVIDUALLY IS ENCOURAGED, THE STUDENTS ARE EXPECTED TO WORK COLLABORATIVELY IN TEAMS WITH STUDENTS FROM OTHER DESIGN STREAMS AND ENGINEERING DISCIPLINES AT PESU, THEREBY LEVERAGING THE STRENGTHS OF A DIVERSE AND ENTREPRENEURIAL PESU CULTURE. IT IS EXPECTED THAT STUDENTS IN DESIGN ALSO LEAD SUCH COLLABORATIVE INITIATIVES CULMINATING IN STARTING UP THEIR OWN PRACTICE AND BECOMING ENTREPRENEURS. HOWEVER, STUDENTS COULD ALSO CHOOSE TO BE EMPLOYED IN THE ORGANIZATIONS THAT PES U CONSISTENTLY ATTRACTS FROM PLACEMENTS.
We hold regular events for prospective students and parents
