Aarthy C

1E9A6954_Aarthy_FOMS-BBA

Dr. Aarthy C

Assistant Professor

Mobile Number: 9620043493
Phone Number: Extn: 369
Email ID: aarthyc@pes.edu

Dr. Aarthy C is an Assistant Professor in the Management Studies Department at PES University.

Brief Profile

She is a doctorate from Anna University with IT implementation in International Business and Marketing as her specialization with one and half year teaching experience and three years of research experience. During her research tenure she has published many papers and articles in reputed International and National journals with impact factors. She focuses more on creative learning methodology of teaching. She has also attended many national and international conferences.

Class Teacher

International Business, Consumer Behavior, IT for managers, Research Methodology

Areas of Research Interest

IT implementation in Business, e-commerce, consumer behavior

  1. Dr. Venkatesh. J, Sekar. S, Aarthy. C and Balasubramanian. M, ‘Modernizations in Agricultural Insurance in India: Review and Prospects’ 2012, Global Journal of Arts and Management, Rising Research Journal Publications, Vol.2, No. 3, pp. 193-197.
  2. Dr. Venkatesh. J, Sekar. S, Aarthy. C, Balasubramanian. M, Priyesh Cherurveettil, Priya. S, Vivekanandan. K, Thenmozhi. S, Dr. Balasubramanie. P and Marimuthu. R, ‘Changing Aspects of Agricultural Growth in India’, 2012, European Journal of Finance, Economic and Administrative Sciences, No. 51, pp.20-26. Impact Factor: 0.071 (SJR-SCImago Journal Rank -2010)
  3. Dr. Venkatesh. J, Sekar. S, Aarthy. C, Balasubramanian. M, Priyesh Cherurveettil, Priya. S, Vivekanandan. K, Thenmozhi. S, Dr. Balasubramanie. P and Marimuthu. R, ‘Information and Technology: Interlinking Strategies with Practices in Indian Agriculture’, 2012 International Research Journal of Finance and Economics, No.95, Impact Factor: 0.072 (SJR – SCImago Journal Rank – 2010), pp. 72-78.
  4. Dr. Venkatesh. J, Aarthy. C, Thenmozhi. S and Dr. Balasubramanie. P, ‘Implemenation of Extranet in Supply Chain Management’, 2012, The International Journal of Computer Science &Applications (TIJCSA), Vol.1, No.6, pp.1-10.
  5. Dr. Venkatesh. J and Aarthy. C, ‘Integration of Information and Communication Technology to Maximize Customer value in Textile Industry’, 2012, Archives Des SCI Sciences, Vol.66, No. 3, pp. 378-389. Impact Factor: 0.41 (ISI – Thomson Reuter’s Journal Citation Index )
  6. Dr. Venkatesh. J, Aarthy. C, Thenmozhi. S and Dr. Balasubramanie. P, ‘Operation of Enterprise Resource Planning System Implementation Compatibility towards Technical Advancement‘, 2013, Journal of Computer Science, Vol. 9, No.2, 169-175, pp.169-175. Impact Factor: 1.223 (SNIP 2011 Journal Citation Index), Annexure II in Anna University List (10089)
  7. Dr. Venkatesh, J & Aarthy, C 2013, ‘Assessment and Evaluation of Production Efficiencies in Textile Industry through Quality of Work Life’, 2014, AUTEX Research Journal, Vol. 13, No. 4, pp.118-121. ISSN: 1470-9589. IF: 0.405
  8. David Winster Praveenraj D, Aarthy C& Mohan S 2014, ‘A report on functional study and strategies to reduce absenteeism in textile industry’, 2014, International Journal of Marketing, Financial Services & Management Research, Vol.3 (11), pp.84-94. ISSN: 2277-3622.