| Program Outline Bachelor of Arts (Hons) in Journalism & Mass Communication | |
| Duration | 4 Years (8 Semesters) for Hons / 3 Years (6 Semesters) for General |
| Affiliation | PES University |
| Campus | PES University Ring Road Campus |
| Approval Body | UGC |
| Recognition | NAAC A+ grade |
The BA in Journalism and Mass Communication programme offers a comprehensive, hands-on education in media, journalism, and communication, incorporating digital techniques and emerging technologies. It offers experiential learning opportunities, a choice of tracks, and compulsory internships and capstone projects with top organizations. The programme prepares students for successful careers in the media and communication industry. The program’s framework for intensive internships, field trips, study tours, and projects add to the breadth and depth of student learning.
The campus life at PES University is well-known for its lively atmosphere, which encourages students to participate in a variety of sports, cultural activities, and clubs and associations that foster leadership, collaboration, and healthy competition.
Through a curriculum that encompasses news reporting, writing, editing, media ethics, communication theories, and digital media technologies, students develop a strong foundation in the field.
Key Differentiators of this program at PESU
The Digital Media Lab, equipped with cutting-edge technology, with practical experience using cutting-edge tools and technology in the fields of digital journalism, video production, and multimedia storytelling. Study visits to prominent news organisations and media enterprises, such as television studios, radio stations, and digital news platforms, to witness and comprehend the practical functioning of the media industry.
Curriculum Design: The Curriculum of BA in Journalism and mass Communication offers a holistic approach to education, combining elective courses, practical experiences, and innovative teaching methods to prepare students for success in the media world. The curriculum is regularly updated to meet industry demands, ensuring students possess current and relevant knowledge.
Teaching Learning Process: The program provides a comprehensive teaching-learning process that emphasizes practicality and real-world experience. Through internships, industrial visits, certification courses, case studies, seminars, Application based research assignments and technology-driven aids, students are well-prepared to navigate the complexities of the media landscape.
Assessment: The program employs a continuous evaluation system to support students’ learning journey. 50% of the marks are derived from internal assessments, while the remaining 50% come from end-semester evaluations. Students undergo two internal assessments each semester, along with other components such as research projects, case studies, and worksheets. This diverse approach ensures students’ comprehension of course material and their ability to apply concepts to real-world scenarios. The system encourages active engagement and gives students regular feedback on their progress. The department ensures comprehensive evaluation by combining internal and end-semester assessments while promoting continuous learning and growth among students.
Exposure: A series of workshops, Hackathons, summits are organised by experienced professionals from prominent media organizations. These programs provide students with invaluable knowledge on the latest developments in journalism, digital media, and communication tactics.
Programme Highlights
The four-year undergraduate Hons degree prepares students to present information to the public about business, history, culture, budget issues, politics, entertainment, and sports through mass communication platforms like radio, television, and online social networks. It emphasizes critical thinking, leadership, and a global perspective, preparing graduates for diverse careers in the field.
The course provides a thorough grounding in both theory and practice, which is necessary for journalists because the profession is based on honesty, independence, and openness. Theories and models of communication, public relations, design and graphics, digital media, print media reporting and editing, radio production, data journalism, photojournalism, event management, media law and ethics are the main topics covered in this course.
- Students get an access to well-equipped audio-visual media labs for hands on experience to learn the latest technologies in the field
- Regular study tours and industry visits to TV channels, Newspaper, press and Ad Agencies
- Seminars and Workshops on media related and contemporary issues allow students to hear from experts in the field and learn about latest trends issues, and technologies in the media industry
- Lectures series by industry experts can be a valuable learning opportunity for media students. These events allow students to hear from experienced professionals in the field and learn about their insights and experiences
- Internships hands on experience and chance to develop their skills and knowledge in a real-world setting
- Student led clubs catering to varied interests, from technology to Fashion
- Encouraging entrepreneurship in students through funding, mentoring and network connection in PES through various Entreneurship cells and Incubation centres
Program Design and Delivery Method
- The curriculum is well planned in a sequence of instructions consisting of Units meant for developing employability and Skills competencies of students opting for Skills essential for overall development. Practical skills are enhanced through Project based learning and simulations
- Digital learning is emphasized, with students gaining hands-on experience using software tools like JMP, Tableau, Excel and Adobe, Coral and other photoshop tools to equip students with proficiency in digital tools and technologies relevant to the industry.
- Innovative teaching methods, including flipped classes and real-life case studies, enhance problem-solving and critical thinking skills. Soft skills and placement readiness are conducted to foster the communication and teamwork abilities
Specializations/ Domains
- Broadcast Journalism
- Public Relations
- Advertising
- Media and Culture
- International Journalism
Focus Areas/ Key Subjects
First two years: Core courses focusing on print, audio-visual, and multimedia journalism, research, writing, and reporting skills. Internships during each semester break.
Third and fourth years: Specialization in chosen journalistic beat, departmental and cross-listed electives, capstone project/industry project or dissertation.
List of Subjects
Pedagogy Method
Industry/ Corporate Connect
Mr. N. Gopalaswami
Mr. S. Jaishankar
Mrs. Smriti Irani
Mr. Tejasvi Surya
Justice Mrs. Nagarathna
Mr. Deepak Vohra
Mr. Sachin Banavasi
Mr. R J Prashant
Mr. Samir Kagalkar
Mr. Narendra Jadhav
Extra-Curricular/ Co-Curricular Activities
- Blog Writing
- Content development
- Video editing, Anchoring and Reporting
- Film making
- Crisis Communication
- Communication and Leadership
Future Career Prospects after completing the Program
The program equips graduates with skills for diverse careers in:
- News media: Print, broadcast, new media
- Social media and content writing: Content creation, digital marketing
- Film and advertising: Production, scriptwriting, marketing
- Academia: Media studies, film studies, gender studies, politics
- Civil society: NGOs, think tanks, development organizations
- Publishing: Editing, commissioning
and more…
And for roles such as – Reporter, Journalist, Editor, News Anchor, produces, Public Relation Specialist, Adverting executive, Copy writer, Media Planner, Social media Strategist, Content Manager, Media researcher and more…
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
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prospective students and parents
Study at PES
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Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
080-10-728728
Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
080-10-728728
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