Raghu Yadaganti
Raghu Yadaganti
Assistant Professor
Assistant Professor
About
Raghu Yadaganti, Assistant Professor, Department of Management Studies(DoMS). A Mphil from Krishna University, Andhra Pradesh; 13 year’s experience of teaching experience in various MBA colleges in Andhra Pradesh and Karnataka. He cleared UGC SLET. He enjoys teaching subjects like Services Marketing, Digital Marketing, Integrated Marketing Communication, Retail Management ,International business, and Business Regulations. He designed coursed content for consumer behavior, IMC, Business regulations, and digital marketing. He attended an international conference organized by various national and international universities and 1ed papers in various national and international journals like IOSR, IJBM. He attended more than 7 faculty development programs, one among the best ones is FDP on entrepreneurship organized by EDII -Ahmedabad. He got 5 funded projects from EDII, under DST- NIMAT to organize EAC programs for Engineering and Management Students.
About
Raghu Yadaganti, Assistant Professor, Department of Management Studies(DoMS). A Mphil from Krishna University, Andhra Pradesh; 13 year’s experience of teaching experience in various MBA colleges in Andhra Pradesh and Karnataka. He cleared UGC SLET. He enjoys teaching subjects like Services Marketing, Digital Marketing, Integrated Marketing Communication, Retail Management ,International business, and Business Regulations. He designed coursed content for consumer behavior, IMC, Business regulations, and digital marketing. He attended an international conference organized by various national and international universities and 1ed papers in various national and international journals like IOSR, IJBM. He attended more than 7 faculty development programs, one among the best ones is FDP on entrepreneurship organized by EDII -Ahmedabad. He got 5 funded projects from EDII, under DST- NIMAT to organize EAC programs for Engineering and Management Students.
Education
- Mphil, Krishna University – Andhra Pradesh, 2017
- MBA, East Point college of Engineering and Technology- VTU, 2008
- BSc- Biotechnology, Sri Venkateshwara University, 2006
- PhD Pursuing, PES UNIVERSITY, Bangalore
- Certification in Tally
- Certification in Digital Marketing
Experience
- Assistant Professor, PES UNIVERSITY, 2017
- Assistant Professor, KKC INSTITUTE OF TECHNOLOGY & ENGINEERING, 2016 – 2017
- Assistant Professor, SIR VISHVESHWARAIAH INSTITUTE OF SCIENCE AND TECHNOLOGY, 2012 – 2016
- Assistant Professor, SRI VENKATESHWARA COLLEGE OF ENGINEERING, 2010 – 2012
- Lecturer, SJES COLLEGE OF MANAGEMENT STUDIES, 2008 – 2010
Achievements
- Cleared UGC-SLET in 2013
- Conducted 5 Entrepreneurship Awareness Camps which is funded by DST-NIMAT
- Best paper award for the paper Entrepreneurship in Bangalore: an investigation on micro entrepreneur with special reference to emotional intelligence 2017
- Diploma in TALLY ERP from TALLY in 2014
- Certification in Digital Marketing from DIGIPERFORM in 2018
- PGDCA in 2014
- Certified course on Entrepreneurship from EDII- Ahemdabad in 2015
- organized Two workshops on Research Methodology and SPSS at KKC Institute of Management studies in 2016
- Organized Two workshops on Research Methodology and SPSS at KKC Institute of Management studies in 2016
Teaching
- Digital Marketing (Hands on- Tool Based)
- Services Marketing
- Business Regulations
- Retail Marketing
- International Business
- Integrated Marketing Communication
Responsibilities
- Organizing Guest lectures and Industrial visits
- Course design and Curriculum Development
- Guiding students for doing internship and project work
- Students Mentorship
- Coordinator for Management Club-Prathaya
- Class Coordinator
- IQAC- Research and Teaching Filling
- Alumni Coordinator
- Social Media coordinator
- Website content coordinator
Research Interests
- Technology in Marketing
- E-Health Services
- Psychology
Conferences
- R Yadaganti., Nair, j,” Conceptual Model of Adoption of E-Government Services in India”,2020 Information and Communication Technologies in Organization and Society(ICTO2020),2020
- R Yadaganti.,likitha, N,Bhoomika, ” Determinant Attributes of Social Media on Tourist Behaviour-Post Covid”,2021 virtual international conference on interdisciplinary research in social sciences, sciences and technology(ICIRSSST),pp.61-64,2021
- R Yadagant.,Pavitra,Tejaswini,”Talent acquisition in service industry with reference to private insurance companies: a competitive advantage”,2020 International conference on Innovation in Technology and Business Management(ICITMBM),pp122-130,2020
- R Yadaganti., Nithya, Anusha, “Spiritual zeal in Management students in India: An Empirical Analysis” ,2018 8th International conference on sustainable and Human Development through spirituality, Peace Economics and Peace Science, pp 345-351,2018
- R Yadaganti., “Entrepreneurship in Bangalore: an investigation on micro entrepreneur with special reference to emotional intelligence”,2017 International journal of Business Management(IJBM),pp262-270,2017
- R Yadaganti., Nair ,J, “Mhealth apps for wellness of rural pregnant women in India”,2021 International Conference on Business, IT and Enterprise Architecture (ICBIT-2021)- ISBN: 978-93-91681-78-4
- Attended Paper Development Workshop organized by IIM Kashipur in May 23,2022
Journals
- R Yadaganti., DC Prasad,” Determinant Attributes of Online Grocery Shopping In India-An Empirical Analysis”, in IOSR Journal of Business and Management. Vol 20,pp.18-31,2018
- R Yadaganti., Giri, Rajesh, “Entrepreneurial Intent in Management Students In India”, in IOSR Journal of Business and Management. Vol 20,pp.79-85,2018
- R Yadaganti., DC Prasad,” Attributes of online grocery shopping in India: in Indian Journal of Applied Research. Vol 7,pp.581-580,2017
- R Yadaganti., J Prasad, ” FACTORS INFLUENCING ONLINE PURCHASE BEHAVIOUR INTENTION OF HEALTH FOOD SUPPLEMENTS IN INDIA UTAUT2-AN EMPIRICAL ANALYSIS” ,2022 , International journal of creative research thoughts
Books
- R Yadaganti.,(2010) “Total Quality Management of APSRTC- Andhra Pradesh” (pp 47-52), Total Quality Management; Major areas of concern
Education
- Mphil, Krishna University – Andhra Pradesh, 2017
- MBA, East Point college of Engineering and Technology- VTU, 2008
- BSc- Biotechnology, Sri Venkateshwara University, 2006
- PhD Pursuing, PES UNIVERSITY, Bangalore
- Certification in Tally
- Certification in Digital Marketing
Experience
- Assistant Professor, PES UNIVERSITY, 2017
- Assistant Professor, KKC INSTITUTE OF TECHNOLOGY & ENGINEERING, 2016 – 2017
- Assistant Professor, SIR VISHVESHWARAIAH INSTITUTE OF SCIENCE AND TECHNOLOGY, 2012 – 2016
- Assistant Professor, SRI VENKATESHWARA COLLEGE OF ENGINEERING, 2010 – 2012
- Lecturer, SJES COLLEGE OF MANAGEMENT STUDIES, 2008 – 2010
Achievements
- Cleared UGC-SLET in 2013
- Conducted 5 Entrepreneurship Awareness Camps which is funded by DST-NIMAT
- Best paper award for the paper Entrepreneurship in Bangalore: an investigation on micro entrepreneur with special reference to emotional intelligence 2017
- Diploma in TALLY ERP from TALLY in 2014
- Certification in Digital Marketing from DIGIPERFORM in 2018
- PGDCA in 2014
- Certified course on Entrepreneurship from EDII- Ahemdabad in 2015
- organized Two workshops on Research Methodology and SPSS at KKC Institute of Management studies in 2016
- Organized Two workshops on Research Methodology and SPSS at KKC Institute of Management studies in 2016
Teaching
- Digital Marketing (Hands on- Tool Based)
- Services Marketing
- Business Regulations
- Retail Marketing
- International Business
- Integrated Marketing Communication
Responsibilities
- Organizing Guest lectures and Industrial visits
- Course design and Curriculum Development
- Guiding students for doing internship and project work
- Students Mentorship
- Coordinator for Management Club-Prathaya
- Class Coordinator
- IQAC- Research and Teaching Filling
- Alumni Coordinator
- Social Media coordinator
- Website content coordinator
Research Interests
- Technology in Marketing
- E-Health Services
- Psychology
Conferences
- R Yadaganti., Nair, j,” Conceptual Model of Adoption of E-Government Services in India”,2020 Information and Communication Technologies in Organization and Society(ICTO2020),2020
- R Yadaganti.,likitha, N,Bhoomika, ” Determinant Attributes of Social Media on Tourist Behaviour-Post Covid”,2021 virtual international conference on interdisciplinary research in social sciences, sciences and technology(ICIRSSST),pp.61-64,2021
- R Yadagant.,Pavitra,Tejaswini,”Talent acquisition in service industry with reference to private insurance companies: a competitive advantage”,2020 International conference on Innovation in Technology and Business Management(ICITMBM),pp122-130,2020
- R Yadaganti., Nithya, Anusha, “Spiritual zeal in Management students in India: An Empirical Analysis” ,2018 8th International conference on sustainable and Human Development through spirituality, Peace Economics and Peace Science, pp 345-351,2018
- R Yadaganti., “Entrepreneurship in Bangalore: an investigation on micro entrepreneur with special reference to emotional intelligence”,2017 International journal of Business Management(IJBM),pp262-270,2017
- R Yadaganti., Nair ,J, “Mhealth apps for wellness of rural pregnant women in India”,2021 International Conference on Business, IT and Enterprise Architecture (ICBIT-2021)- ISBN: 978-93-91681-78-4
- Attended Paper Development Workshop organized by IIM Kashipur in May 23,2022
Journals
- R Yadaganti., DC Prasad,” Determinant Attributes of Online Grocery Shopping In India-An Empirical Analysis”, in IOSR Journal of Business and Management. Vol 20,pp.18-31,2018
- R Yadaganti., Giri, Rajesh, “Entrepreneurial Intent in Management Students In India”, in IOSR Journal of Business and Management. Vol 20,pp.79-85,2018
- R Yadaganti., DC Prasad,” Attributes of online grocery shopping in India: in Indian Journal of Applied Research. Vol 7,pp.581-580,2017
- R Yadaganti., J Prasad, ” FACTORS INFLUENCING ONLINE PURCHASE BEHAVIOUR INTENTION OF HEALTH FOOD SUPPLEMENTS IN INDIA UTAUT2-AN EMPIRICAL ANALYSIS” ,2022 , International journal of creative research thoughts
Books
- R Yadaganti.,(2010) “Total Quality Management of APSRTC- Andhra Pradesh” (pp 47-52), Total Quality Management; Major areas of concern
Staff Contacts
Staff Contacts
- 8026721983
- raghuy@pes.edu
- Management Studies
- 8026721983
- raghuy@pes.edu
- Management Studies
- EC Campus
- EC Campus