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Shruthi Patel B S

Shruthi Patel B S

Shruthi Patel B S

Assistant Professor

Assistant Professor

About

A faculty in Marketing domain, with 3 years of teaching experience & a MBA from Alliance. She carries qualitative experience in teaching both under graduate and post graduate students. She also holds immense interest in research, specially, in areas such as integrated marketing communication tools and in Media and advertising.

About

A faculty in Marketing domain, with 3 years of teaching experience & a MBA from Alliance. She carries qualitative experience in teaching both under graduate and post graduate students. She also holds immense interest in research, specially, in areas such as integrated marketing communication tools and in Media and advertising.

Education

  • MBA, Alliance University, 2012

Experience

  • Assistant Professor, PESU, 2015 – present

Teaching

  • Management Theory & Practice
  • Brand management
  • Digital & Social Media Marketing
  • Digital Transformation Strategy
  • International Business
  • Global Business Environment
  • Business Environment
  • Principles & Practices of Management

Responsibilities

  • Time Table Co-coordination
  • Project Coordination
  • Anit Ragging Committee Member
  • Class Coordination & Student Mentoring

Research Interest

  • Integrated Marketing Communication, Media and Advertising.

Research Projects

  • “A study on Stages of Group Development”
  • “OPTIMIZATION OF INTEGRATED MARKETING COMMUNICATION TOOLS FOR SELECTED SUPER SPECIALITY HOSPITALS IN BANGALORE”

Conferences

  • A Case Study on Critical Role of Communication in Govt. Owned Super Speciality Hospitals – A Constraint Analysis Presented at COGNOSCO, A Case Study Competition at Christ University, Bangalore.

Journals

  • IMC Preferences at Super Speciality Hospitals ISSN 2455-6378 Journal: International Journal of Advanced Scientific Research and Management, Vol. 2 Issue 5, May 2017.

Education

  • MBA, Alliance University, 2012

Experience

  • Assistant Professor, PESU, 2015 – present

Teaching

  • Management Theory & Practice
  • Brand management
  • Digital & Social Media Marketing
  • Digital Transformation Strategy
  • International Business
  • Global Business Environment
  • Business Environment
  • Principles & Practices of Management

Responsibilities

  • Time Table Co-coordination
  • Project Coordination
  • Anit Ragging Committee Member
  • Class Coordination & Student Mentoring

Research Interest

  • Integrated Marketing Communication, Media and Advertising.

Research Projects

  • “A study on Stages of Group Development”
  • “OPTIMIZATION OF INTEGRATED MARKETING COMMUNICATION TOOLS FOR SELECTED SUPER SPECIALITY HOSPITALS IN BANGALORE”

Conferences

  • A Case Study on Critical Role of Communication in Govt. Owned Super Speciality Hospitals – A Constraint Analysis Presented at COGNOSCO, A Case Study Competition at Christ University, Bangalore.

Journals

  • IMC Preferences at Super Speciality Hospitals ISSN 2455-6378 Journal: International Journal of Advanced Scientific Research and Management, Vol. 2 Issue 5, May 2017.

Staff Contacts

Staff Contacts

Staff Campus Location

Staff Campus Location