Shruthi Patel B S
Shruthi Patel B S
Assistant Professor
Assistant Professor
About
A faculty in Marketing domain, with 3 years of teaching experience & a MBA from Alliance. She carries qualitative experience in teaching both under graduate and post graduate students. She also holds immense interest in research, specially, in areas such as integrated marketing communication tools and in Media and advertising.
About
A faculty in Marketing domain, with 3 years of teaching experience & a MBA from Alliance. She carries qualitative experience in teaching both under graduate and post graduate students. She also holds immense interest in research, specially, in areas such as integrated marketing communication tools and in Media and advertising.
Education
Experience
Assistant Professor, PESU, 2015 – present
Teaching
- Management Theory & Practice
- Brand management
- Digital & Social Media Marketing
- Digital Transformation Strategy
- International Business
- Global Business Environment
- Business Environment
- Principles & Practices of Management
Responsibilities
- Time Table Co-coordination
- Project Coordination
- Anit Ragging Committee Member
- Class Coordination & Student Mentoring
Research Interest
- Integrated Marketing Communication, Media and Advertising.
Research Projects
- “A study on Stages of Group Development”
- “OPTIMIZATION OF INTEGRATED MARKETING COMMUNICATION TOOLS FOR SELECTED SUPER SPECIALITY HOSPITALS IN BANGALORE”
Conferences
A Case Study on Critical Role of Communication in Govt. Owned Super Speciality Hospitals – A Constraint Analysis Presented at COGNOSCO, A Case Study Competition at Christ University, Bangalore.
Journals
IMC Preferences at Super Speciality Hospitals ISSN 2455-6378 Journal: International Journal of Advanced Scientific Research and Management, Vol. 2 Issue 5, May 2017.
Education
MBA, Alliance University, 2012
Experience
Assistant Professor, PESU, 2015 – present
Teaching
- Management Theory & Practice
- Brand management
- Digital & Social Media Marketing
- Digital Transformation Strategy
- International Business
- Global Business Environment
- Business Environment
- Principles & Practices of Management
Responsibilities
- Time Table Co-coordination
- Project Coordination
- Anit Ragging Committee Member
- Class Coordination & Student Mentoring
Research Interest
- Integrated Marketing Communication, Media and Advertising.
Research Projects
- “A study on Stages of Group Development”
- “OPTIMIZATION OF INTEGRATED MARKETING COMMUNICATION TOOLS FOR SELECTED SUPER SPECIALITY HOSPITALS IN BANGALORE”
Conferences
A Case Study on Critical Role of Communication in Govt. Owned Super Speciality Hospitals – A Constraint Analysis Presented at COGNOSCO, A Case Study Competition at Christ University, Bangalore.
Journals
IMC Preferences at Super Speciality Hospitals ISSN 2455-6378 Journal: International Journal of Advanced Scientific Research and Management, Vol. 2 Issue 5, May 2017.
Staff Contacts
Staff Contacts
- 8026721983 Extn 370
- shruthipatelbs@pes.edu
- Management Studies
- 8026721983 Extn 370
- shruthipatelbs@pes.edu
- Management Studies
- RR Campus
- RR Campus
MBA, Alliance University, 2012