Dr. Anupama G
Dr. Anupama G
Associate Professor
Associate Professor
About
Associate Professor for Management, Ph.D.Research Supervisor, PES University Center of Excellence for Teaching & Learning Founding Member & Incharge for Executive MBA program of PES University
About
Associate Professor for Management, Ph.D.Research Supervisor, PES University Center of Excellence for Teaching & Learning Founding Member & Incharge for Executive MBA program of PES University
Education
- Ph.D. (Management), Jain University, 2015
- M.Phil, West Bengal University of Technology, 2011
- M.B.A., IISWBM, University of Calcutta, 1998
- PGDCA, CMC Ltd, 1996
Experience
- Associate Professor & Asst.Registrar – Research Cell, Dayananda Sagar University, 2020 – 2022
- Asst.Professor, Dayananda Sagar University, 2016 – 2020
- Asst.Professor, IBMR, 2012 – 2015
- Asst.Professor, TASMAC, 2009 – 2012
Additional Information
- Licenses & certifications:
- Certifications of completion in AI & Business Strategy, Design Thinking, Advanced Data Visualizations from LinkedIn Learning & PMI.
- FDP on Teaching using Case Studies conducted by IIM -K Faculty, in 2010.
- FDP on Data Analysis & Interpretation using R, conducted by DSBA, DSI in 2018
- FDP on Research Analysis using IBM SPSS & AMOS in November 2018
- FDP on Case Teaching , writing and Research conducted by SJBIT in July 2019
- Session Chair Session Chair Issued by ICETMSD-2020 � May 2020
- Reviewer of AISIC-2019
- Reviewer of Post graduate studies examination in Christ University
- Reviewer of IFIM Journal, IFIM, Bengaluru
Achievements
- Won the Best Research Paper Award for the Article Presented in the International Conference on Fostering Economic Transformation through Inclusive Business: Innovate and Inspire, conducted by Centre for Advanced Research in Financial Inclusion, School of Management, Manipal Academy of Higher Education, Manipal, Udupi on 22nd & 23rd of February 2019
- Won the Best Research Paper Award for the Article Presented in the International Conference On Engineering, Technology And Management In The Digital Era (ICETMDE-2019) conducted by DSATM & LWT, Bengaluru on 25th & 26th February 2019
- Won the Best Research Paper Award for the Article Presented at the 2nd International Conference organized by ISBR & AIMS on 7th April, 2018
- Won Best Paper Award at the International Conference at IIM-Kozhikode and AIMS in 2021
Teaching
- Strategic Management
- Business Research Methods
- Consumer Behaviour
- Services Marketing
- Research Methodology
- Marketing
- SPSS
- JMP Software
- Business & Corporate Environment
- Business Communication
- Executive Communication
- Brand Management
- International Marketing
- Retail Management
- Retail Management
- Product Management
- Advertisement Management
- Marketing Research & Analysis using SPSS
- Sales and Distribution Management
- Banking Regulation & Operations
- Banking Law & Practice
- Insurance ??Life & General
- Environmental Studies as an Audit Course
Responsibilities
- Ph.D.Research Supervisor, PES University
- Faculty for UG & PG Programs, PES University
- PES University Center of Excellence for Teaching & Learning Founding Member
- Incharge for Executive MBA program of PES University
- Project Guide – UG & PG students, PES University
- Education Management, Administrative & Research professional with academic & corporate work experience across India and in the Banking, Financial Services & Insurance (BFSI) domain of over two decades. Former member of the Board of Studies (BOS), Faculty Council, Board of Examiners (BOE) of DSU & BOS Member, Doctoral Programme- JLU. Former NAAC Coordinator for Criteria 3, Coordinator for NIRF, Res
Research Interest
Research Guidance
Ph.D. Research Scholars guidance
Conferences
- Presented article at the TASMAC International Conference on Sustainability Reporting as a branding strategy,2010
- Presented article Titled-‘Internal Factors affecting Consumer Behaviour Among the Urban Indian Youth in the Bengaluru Market’, by Anupama Ghoshal & Dr.Soney Mathews in the 7th ICMBS 2013 International Conference on March 9-10th, 2013 in New Delhi.
- Presented Article Title-‘Consumer Behaviour Pattern of the Urban Indian Youth in Bengaluru Market’, by Anupama Ghoshal & Dr.Soney Mathews in the 6th ICMBS 2012 International Conference, in Ahmedabad on 1st & 2nd December, 2012.
- Presented Article Title-‘Low Cost Carriers (LCC) in the Aviation Space-A Contemporary Indian Perspective’ by Anupama Ghoshal & Dr.Soney Mathews, at the 13th ICMBS International Conference organised by SMBS-India & Canada held on 22nd November 2014
- Won the Best Research Paper Award for the Article Presented – ‘Contemporary Developments & Challenges in the Indian Real Estate Sector’ by Valluru Ravi Teja & Dr.Anupama Ghoshal at the 2nd International Conference organized by ISBR & AIMS on 7th April, 2018
- Presented Article, ‘Evolution of Economic & Financial Business Practices in SAARC – Cooperation for a Sustainable South Asian Region’, by Rohini P C , Rishabh M Govind & Dr.Anupama Ghoshalat the 2nd International Conference organized by ISBR & AIMS on 7th April, 2018
- Presented Article, ‘Historical & Contemporary Perspectives of Demonetization – Impact on Alternative Payment Avenues’ by Vinay Kumar, Jeffren Diana & Dr.Anupama Ghoshal at the 2nd International Conference organized by ISBR & AIMS on 7th April, 2018
- Presented article titled ‘Road Ahead for Rural Marketing in India – Contemporary Developments, Initiatives and Consumer Behavior’ by Dr.Anupama Ghoshal in the Fifth International Conference on Challenges and Opportunities for Sustainable Rural Development, conducted by University of Mysore, Mysore on 25-26th August,2017.
- Presented article, �Contemporary perspectives on the Indian Banking Sector’, by Dr.Anupama Ghoshal in the International Conference organized by Dayananda Sagar Business Academy, DSI, Bengaluru on 23rd February,2018.
- Presented article, ‘The Inclusiveness of Artificial Intelligence on Global Retailing Opportunities’, by Dr.Anupama Ghoshal in the National Conference organized by Ramaiah Institute of Management on 31st January,2018 at Bengaluru
- Presented article titled Consumer Preference for adopting online payment methods-The Influencing role of consumer trust, self-efficacy and satisfaction? at the International Conference On Engineering, Technology And Management In The Digital Era (ICETMDE-2019) conducted by DSATM & LWT, Bengaluru on 25th & 26th February 2019. Won the Best Research Paper Award for the Article Presented in this Confe
- Presented article titled, Development of diverse digital payment methods -The case for an inclusive financial growth model for India, by Anupama G, in the International Conference on Fostering Economic Transformation through Inclusive Business: Innovate and Inspire conducted by Centre for Advanced Research in Financial Inclusion, School of Management, Manipal Academy of Higher Education, Manipal,
- Presented article in National Conference on Innovations in Emerging Areas and Sustainability on �Consumer Perception towards Emergent Innovative Mobility Solution-Electric Vehicles as a Solution for Sustainability- A Study among Urban Adults in Bengaluru�Presented article in National Conference on Innovations in Emerging Areas and Sustainability on �Consumer Perception towards Emergent Innovative
Journals
- Anupama, G. (2019). Consumer Preference for Adopting Online Payment Methods-The Influencing Role of Consumer Trust, Self-efficacy and Satisfaction among Urban Indian Adults in Bengaluru. Journal of Advanced Research in Dynamical and Control Systems, 11(07), 1436-1448. A Scopus and UGC CARE listed JOURNAL
- Anupama, G. (2019). Development of diverse digital payment methods -The case for an inclusive financial growth model for India Fostering Innovation in Financial Inclusion:Strengthening Responsible Finance in the Digital Economy, ISBN 978-93-5351-198-2.
- Published article ‘Microfinance -An Inclusive Economic Growth Model for Sustainable Humanitarian Development in Educational Development & Social Welfare’, by Dr.Anupama Ghoshal; Volume 1, ISBN 978-1-387-52255, PP 261-267, January,2018.
- Published article ‘The Inclusiveness of Artificial Intelligence on Global Retailing Opportunities’, by Dr.Anupama Ghoshal in the National Conference organized by Ramaiah Institute of Management on 31st January,2018
- Published Article Title-‘The Indian Startup-Perspectives and Implications’, by Dr.Anupama Ghoshal, Published in GJRA, ISSN No:2277-8160, Impact Factor:3.62. Year of Publication 2016, Vol.5, Issue 9, September 2016, Pages 318-320.
- Published Article Title-“Consumer Behaviour Pattern of the Urban Indian Youth in Bengaluru Market”, by Anupama Ghoshal & Dr.Soney Mathews in ‘Management Research Current Trends and Practices’, ISBN 978 93 81505 489,Year of Publication 2012,Page nos.146-150.
- Published article Title-“Internal Factors affecting Consumer Behaviour Among the Urban Indian Youth in the Bengaluru Market”, by Anupama Ghoshal & Dr.Soney Mathews in ‘International Journal of Management & Computing Sciences (IJMCS)’,ISSN 22313303, Vol.2,No.4, October-December 2012, Pages 42-48.
- Published Case Article Title-�A Case Study of The Indian Oral Care Market: Marketing Strategies and Implications�, by Anupama Ghoshal & Dr.Soney Mathews in ‘International Journal of Management & Computing Sciences (IJMCS)’,ISSN 22313303, Vol.3, No3-4, July-December 2014, Pages 79-86.
- Anupama G. (2020). Influence of Schadenfreude & Trust Among Indians for Digital Banking Products.International Journal of Advanced Science and Technology, 29(05), 12589-12601. Anupama G. (2020). Influence of Schadenfreude & Trust Among Indians for Digital Banking Products.International Journal of Advanced Science and Technology, 29(05), 12589-12601. SERSC � Jun 1, 2020
- FACTORS CONSIDERED FOR SELECTING AN INSTITUTION FOR HIGHER EDUCATION IN BANGALORE AMONG STUDENTS FROM RURALFACTORS CONSIDERED FOR SELECTING AN INSTITUTION FOR HIGHER EDUCATION IN BANGALORE AMONG STUDENTS FROM RURAL Scopus The Seybold Report � Jan 10, 2023
- Willingness To Teach Online Post-Pandemic: A Survey Research Among Teaching Faculty In Private Engineering Colleges In BangaloreWillingness To Teach Online Post-Pandemic: A Survey Research Among Teaching Faculty In Private Engineering Colleges In Bangalore IJCRT � Apr 28, 2023
Education
- Ph.D. (Management), Jain University, 2015
- M.Phil, West Bengal University of Technology, 2011
- M.B.A., IISWBM, University of Calcutta, 1998
- PGDCA, CMC Ltd, 1996
Experience
- Associate Professor & Asst.Registrar – Research Cell, Dayananda Sagar University, 2020 – 2022
- Asst.Professor, Dayananda Sagar University, 2016 – 2020
- Asst.Professor, IBMR, 2012 – 2015
- Asst.Professor, TASMAC, 2009 – 2012
Additional Information
- Licenses & certifications:
- Certifications of completion in AI & Business Strategy, Design Thinking, Advanced Data Visualizations from LinkedIn Learning & PMI.
- FDP on Teaching using Case Studies conducted by IIM -K Faculty, in 2010.
- FDP on Data Analysis & Interpretation using R, conducted by DSBA, DSI in 2018
- FDP on Research Analysis using IBM SPSS & AMOS in November 2018
- FDP on Case Teaching , writing and Research conducted by SJBIT in July 2019
- Session Chair Session Chair Issued by ICETMSD-2020 � May 2020
- Reviewer of AISIC-2019
- Reviewer of Post graduate studies examination in Christ University
- Reviewer of IFIM Journal, IFIM, Bengaluru
Achievements
- Won the Best Research Paper Award for the Article Presented in the International Conference on Fostering Economic Transformation through Inclusive Business: Innovate and Inspire, conducted by Centre for Advanced Research in Financial Inclusion, School of Management, Manipal Academy of Higher Education, Manipal, Udupi on 22nd & 23rd of February 2019
- Won the Best Research Paper Award for the Article Presented in the International Conference On Engineering, Technology And Management In The Digital Era (ICETMDE-2019) conducted by DSATM & LWT, Bengaluru on 25th & 26th February 2019
- Won the Best Research Paper Award for the Article Presented at the 2nd International Conference organized by ISBR & AIMS on 7th April, 2018
- Won Best Paper Award at the International Conference at IIM-Kozhikode and AIMS in 2021
Teaching
- Strategic Management
- Business Research Methods
- Consumer Behaviour
- Services Marketing
- Research Methodology
- Marketing
- SPSS
- JMP Software
- Business & Corporate Environment
- Business Communication
- Executive Communication
- Brand Management
- International Marketing
- Retail Management
- Retail Management
- Product Management
- Advertisement Management
- Marketing Research & Analysis using SPSS
- Sales and Distribution Management
- Banking Regulation & Operations
- Banking Law & Practice
- Insurance ??Life & General
- Environmental Studies as an Audit Course
Responsibilities
- Ph.D.Research Supervisor, PES University
- Faculty for UG & PG Programs, PES University
- PES University Center of Excellence for Teaching & Learning Founding Member
- Incharge for Executive MBA program of PES University
- Project Guide – UG & PG students, PES University
- Education Management, Administrative & Research professional with academic & corporate work experience across India and in the Banking, Financial Services & Insurance (BFSI) domain of over two decades. Former member of the Board of Studies (BOS), Faculty Council, Board of Examiners (BOE) of DSU & BOS Member, Doctoral Programme- JLU. Former NAAC Coordinator for Criteria 3, Coordinator for NIRF, Res
Research Interest
- Consumer research
Research Guidance
- Ph.D. Research Scholars guidance
Conferences
- Presented article at the TASMAC International Conference on Sustainability Reporting as a branding strategy,2010
- Presented article Titled-‘Internal Factors affecting Consumer Behaviour Among the Urban Indian Youth in the Bengaluru Market’, by Anupama Ghoshal & Dr.Soney Mathews in the 7th ICMBS 2013 International Conference on March 9-10th, 2013 in New Delhi.
- Presented Article Title-‘Consumer Behaviour Pattern of the Urban Indian Youth in Bengaluru Market’, by Anupama Ghoshal & Dr.Soney Mathews in the 6th ICMBS 2012 International Conference, in Ahmedabad on 1st & 2nd December, 2012.
- Presented Article Title-‘Low Cost Carriers (LCC) in the Aviation Space-A Contemporary Indian Perspective’ by Anupama Ghoshal & Dr.Soney Mathews, at the 13th ICMBS International Conference organised by SMBS-India & Canada held on 22nd November 2014
- Won the Best Research Paper Award for the Article Presented – ‘Contemporary Developments & Challenges in the Indian Real Estate Sector’ by Valluru Ravi Teja & Dr.Anupama Ghoshal at the 2nd International Conference organized by ISBR & AIMS on 7th April, 2018
- Presented Article, ‘Evolution of Economic & Financial Business Practices in SAARC – Cooperation for a Sustainable South Asian Region’, by Rohini P C , Rishabh M Govind & Dr.Anupama Ghoshalat the 2nd International Conference organized by ISBR & AIMS on 7th April, 2018
- Presented Article, ‘Historical & Contemporary Perspectives of Demonetization – Impact on Alternative Payment Avenues’ by Vinay Kumar, Jeffren Diana & Dr.Anupama Ghoshal at the 2nd International Conference organized by ISBR & AIMS on 7th April, 2018
- Presented article titled ‘Road Ahead for Rural Marketing in India – Contemporary Developments, Initiatives and Consumer Behavior’ by Dr.Anupama Ghoshal in the Fifth International Conference on Challenges and Opportunities for Sustainable Rural Development, conducted by University of Mysore, Mysore on 25-26th August,2017.
- Presented article, �Contemporary perspectives on the Indian Banking Sector’, by Dr.Anupama Ghoshal in the International Conference organized by Dayananda Sagar Business Academy, DSI, Bengaluru on 23rd February,2018.
- Presented article, ‘The Inclusiveness of Artificial Intelligence on Global Retailing Opportunities’, by Dr.Anupama Ghoshal in the National Conference organized by Ramaiah Institute of Management on 31st January,2018 at Bengaluru
- Presented article titled Consumer Preference for adopting online payment methods-The Influencing role of consumer trust, self-efficacy and satisfaction? at the International Conference On Engineering, Technology And Management In The Digital Era (ICETMDE-2019) conducted by DSATM & LWT, Bengaluru on 25th & 26th February 2019. Won the Best Research Paper Award for the Article Presented in this Confe
- Presented article titled, Development of diverse digital payment methods -The case for an inclusive financial growth model for India, by Anupama G, in the International Conference on Fostering Economic Transformation through Inclusive Business: Innovate and Inspire conducted by Centre for Advanced Research in Financial Inclusion, School of Management, Manipal Academy of Higher Education, Manipal,
- Presented article in National Conference on Innovations in Emerging Areas and Sustainability on �Consumer Perception towards Emergent Innovative Mobility Solution-Electric Vehicles as a Solution for Sustainability- A Study among Urban Adults in Bengaluru�Presented article in National Conference on Innovations in Emerging Areas and Sustainability on �Consumer Perception towards Emergent Innovative
Journals
- Anupama, G. (2019). Consumer Preference for Adopting Online Payment Methods-The Influencing Role of Consumer Trust, Self-efficacy and Satisfaction among Urban Indian Adults in Bengaluru. Journal of Advanced Research in Dynamical and Control Systems, 11(07), 1436-1448. A Scopus and UGC CARE listed JOURNAL
- Anupama, G. (2019). Development of diverse digital payment methods -The case for an inclusive financial growth model for India Fostering Innovation in Financial Inclusion:Strengthening Responsible Finance in the Digital Economy, ISBN 978-93-5351-198-2.
- Published article ‘Microfinance -An Inclusive Economic Growth Model for Sustainable Humanitarian Development in Educational Development & Social Welfare’, by Dr.Anupama Ghoshal; Volume 1, ISBN 978-1-387-52255, PP 261-267, January,2018.
- Published article ‘The Inclusiveness of Artificial Intelligence on Global Retailing Opportunities’, by Dr.Anupama Ghoshal in the National Conference organized by Ramaiah Institute of Management on 31st January,2018
- Published Article Title-‘The Indian Startup-Perspectives and Implications’, by Dr.Anupama Ghoshal, Published in GJRA, ISSN No:2277-8160, Impact Factor:3.62. Year of Publication 2016, Vol.5, Issue 9, September 2016, Pages 318-320.
- Published Article Title-“Consumer Behaviour Pattern of the Urban Indian Youth in Bengaluru Market”, by Anupama Ghoshal & Dr.Soney Mathews in ‘Management Research Current Trends and Practices’, ISBN 978 93 81505 489,Year of Publication 2012,Page nos.146-150.
- Published article Title-“Internal Factors affecting Consumer Behaviour Among the Urban Indian Youth in the Bengaluru Market”, by Anupama Ghoshal & Dr.Soney Mathews in ‘International Journal of Management & Computing Sciences (IJMCS)’,ISSN 22313303, Vol.2,No.4, October-December 2012, Pages 42-48.
- Published Case Article Title-�A Case Study of The Indian Oral Care Market: Marketing Strategies and Implications�, by Anupama Ghoshal & Dr.Soney Mathews in ‘International Journal of Management & Computing Sciences (IJMCS)’,ISSN 22313303, Vol.3, No3-4, July-December 2014, Pages 79-86.
- Anupama G. (2020). Influence of Schadenfreude & Trust Among Indians for Digital Banking Products.International Journal of Advanced Science and Technology, 29(05), 12589-12601. Anupama G. (2020). Influence of Schadenfreude & Trust Among Indians for Digital Banking Products.International Journal of Advanced Science and Technology, 29(05), 12589-12601. SERSC � Jun 1, 2020
- FACTORS CONSIDERED FOR SELECTING AN INSTITUTION FOR HIGHER EDUCATION IN BANGALORE AMONG STUDENTS FROM RURALFACTORS CONSIDERED FOR SELECTING AN INSTITUTION FOR HIGHER EDUCATION IN BANGALORE AMONG STUDENTS FROM RURAL Scopus The Seybold Report � Jan 10, 2023
- Willingness To Teach Online Post-Pandemic: A Survey Research Among Teaching Faculty In Private Engineering Colleges In BangaloreWillingness To Teach Online Post-Pandemic: A Survey Research Among Teaching Faculty In Private Engineering Colleges In Bangalore IJCRT � Apr 28, 2023
Staff Contacts
Staff Contacts
- 8026721983
- anupamag@pes.edu
- Commerce
- 8026721983
- anupamag@pes.edu
- Commerce
- RR Campus
- RR Campus
Consumer research