| Program Outline Bachelor of Design (B.Des) | |
| Duration | 4 years (8 semesters) |
| Affiliation | PES University |
| Campus | Ring Road (RR) Campus |
| Admissions Test | PES Entrance Test/ UCEED |
Observing the importance that ‘design’ could bring to pedagogy and the integration of mainstream disciplines in engineering and the arts, PES University has decided to set-up a Design School. PESU Design School aims to be the best and the first-batch commenced from August 2016 within the undergraduate program. The UG program offers a four-year Bachelor of Design (B.Des) degree in three streams, Product Design, Interaction Design and Communication Design. The first-year is common to all the three streams. This degree is equivalent to the B.Tech/BE degrees offered in the mainstream. The Design School has a growing team of distinguished faculty members who bring in a wealth of professional experience in addition to having graduated from premier institutes (IISc/IITs).
Why Choose to Pursue a B.Des Degree ?
Despite being a preferred service destination, India also has a strong manufacturing base that is being promoted very well through the ‘Make in India’ campaign. Experts believe that it is a matter of time before ‘Make in India’, foremost means ‘Designed in India’. The design degrees on offer prepare students with the skills to design tangible and intangible products and making these within India would mean contributing to the national cause.
If you appreciate the arts and crafts, tried your hand at them, did well and are mulling about why these skills may not be integral to mainstream career options, then pursuing a design degree could be that first-step forward for you. More specifically, if you have nurtured a constructive discontent, starting with thinking why not the products you see around could be better in terms of their usability, appeal, affordability etc and try come up with alternatives, product design could be your calling. Similarly, if you see ways in which interactions between humans and their environment can be better, interaction design could be your calling. The recent smart initiatives that the government is promoting also increase the need for Interaction Design and Communication design.
Curriculum Structure
Curriculum Overview
The Bachelor of Design program at PES University offers a dynamic and well-rounded curriculum that integrates foundational skills, advanced design techniques, and industry-focused applications. Spanning over four years, the program is structured to nurture creativity, build technical expertise, and foster critical thinking.
Year 1: Foundation Year
- Focus: Fundamentals of Design
- Build a strong base in design principles, drawing, color theory, and creative problem-solving.
- Explore courses in design history, cultural studies, and visual storytelling to gain context and inspiration.
- Introduction to digital tools and software essential for modern design practices.
Year 2: Building Core Competencies Across Design Disciplines
- Focus: Exploration and Skill Development
- Gain exposure to foundational subjects from Industrial Design, Communication Design, and Interaction Design, ensuring a holistic understanding of diverse design domains.
- Build a strong foundation for decision-making in specialization by experiencing the fundamentals of each stream, helping align the students’ interests with their career goals.
- Equip students with industry-relevant skills that enhance their value in the job market, regardless of their chosen specialization.
Year 3: Specialization
- Focus: Advanced Learning in chosen field
- Hone the students’ expertise with advanced courses and projects specific to their specialization.
- Industrial Design: Product development, digital surface sculpting, sustainable material explorations, to name a few
- Communication Design: Graphic design, branding, advertising, animation, visual effects, to name a few
- Interaction Design: Usability testing, interaction prototyping, UI/UX, AI, to name a few
- Participate in live projects, and collaborations with industry partners to gain real-world experience.
Year 4: Capstone Project and Industry Integration
- Focus: Professional Portfolio and Capstone Project
- Work on a comprehensive capstone project that demonstrates the students design thinking and problem-solving skills in their specialization.
- Develop a professional portfolio showcasing their academic and industry projects.
- Courses on entrepreneurship, intellectual property, and business of design to prepare for a career in design or launching their own venture.
- Internship with an industry partner, providing valuable hands-on experience. This opportunity allows students to apply their skills in real-world settings, gain insights into the design process in professional environments, and build a
network within the industry.
Empowering the Designers of the Future
Welcome to the Bachelor of Design (B.Des) program at PES University – where creativity meets innovation and ideas are transformed into impactful designs. Our program nurtures aspiring designers into skilled professionals who shape the future with human-centered solutions.
Facilities at PESU Design
Ample space is available for facilities that enable students to ideate, explore novel concepts, digitize these to simulate appearance and performance under different test situations and prototype concepts as feasible.
Specializations - "Discover Your Passion in Design"
Industrial Design
Industrial Design students willl learn to conceptualize and create products that blend functionality, aesthetics, and innovation. This specialization focuses on designing tangible objects, from everyday appliances to complex machinery, with user-centric solutions. With hands-on exposure to prototyping, materials, and manufacturing processes, students will gain the skills to transform ideas into market-ready products that enhance lives.
Communication Design
Communication Design equips students with the tools to craft compelling visual messages through graphics, branding, and multimedia. From typography and illustration to motion graphics and digital content, this specialization teaches how to tell stories that resonate. Students will explore the psychology of visual communication and the latest tools, ensuring that their designs effectively connect with diverse audiences.
Interaction Design
Dive into the world of digital interfaces and user experiences with Interaction Design. This specialization focuses on designing intuitive, user-friendly digital solutions such as mobile apps, websites, and wearable technology. Through courses in user research, wireframing, and prototyping, students will learn to create interactive designs that are both functional and delightful, addressing the needs of an increasingly digital world.
WHILE WORKING INDIVIDUALLY IS ENCOURAGED, THE STUDENTS ARE EXPECTED TO WORK COLLABORATIVELY IN TEAMS WITH STUDENTS FROM OTHER DESIGN STREAMS AND ENGINEERING DISCIPLINES AT PESU, THEREBY LEVERAGING THE STRENGTHS OF A DIVERSE AND ENTREPRENEURIAL PESU CULTURE. IT IS EXPECTED THAT STUDENTS IN DESIGN ALSO LEAD SUCH COLLABORATIVE INITIATIVES CULMINATING IN STARTING UP THEIR OWN PRACTICE AND BECOMING ENTREPRENEURS. HOWEVER, STUDENTS COULD ALSO CHOOSE TO BE EMPLOYED IN THE ORGANIZATIONS THAT PES U CONSISTENTLY ATTRACTS FROM PLACEMENTS.
Opportunities on Graduating with B.Des Degree
On graduating from the product design stream, the roles that may be offered in the industry could be Industrial Designer, Design Engineer, Design Manager, Product Designer etc.. These offers typically depend on the individual’s performance (generally evaluated over a portfolio of alongside other considerations that the industry may set) and work experience.
The typical industry roles for Interaction Design and Communication Design graduates are UI, UX designer, Interaction designer, Graphic Designer etc. A trend which works to the advantage for Interaction and Communication Designers is that more companies now believe that using these designers early in the product/service development process can change the course of conversations and add considerable value.
| Product Designer | 28886 Jobs |
| UI / UX Designer | 2743 Jobs |
| Interaction Designer | 5450 Jobs |
| Communication Designer | 38012 Jobs |
| Graphic Designer | 9881 Jobs |
Why Design Matters?
In a rapidly evolving world, design plays a pivotal role in addressing challenges and creating meaningful user experiences. At PES University, we empower our students to think critically, innovate boldly, and contribute meaningfully to society through design.
Electives and Workshops
Throughout the program, students can choose from a variety of electives, such as Toy Design, Printmaking, Web Design, and Packaging Design to name a few. Hands-on workshops, guest lectures, and design hackathons further enrich the learning experience.
About the B.Des Program
The Bachelor of Design (B.Des) program at PES University is a dynamic blend of creativity, technology, and problem-solving. Designed to nurture the next generation of innovative thinkers, the program offers an interdisciplinary approach to design education, preparing students for diverse and evolving design careers.
Key features of the program include:
- Comprehensive Curriculum: A well-rounded course structure that builds foundational knowledge, hones core design skills, and allows for advanced specialization.
- Specializations: Options to specialize in Industrial Design, Communication Design, Interaction Design, or Fashion Design, ensuring a tailored educational experience.
- Hands-On Learning: Emphasis on real-world projects, workshops, and internships to provide practical exposure and industry insights.
- State-of-the-Art Infrastructure: Access to advanced labs, studios, and tools that support creative exploration and technical excellence.
- Expert Faculty: Guidance from experienced academicians and industry professionals who inspire and mentor students throughout their journey.
- Industry Connect: Participation in internships, live projects, and design challenges with leading companies to gain hands-on experience.
The program is designed to equip students with the creative and entrepreneurial skills needed to excel in today’s competitive design landscape, fostering a passion for innovation and a commitment to making a meaningful impact through design.
Design Santhe: Where Creativity Meets Entrepreneurship
Design Santhe is an exciting annual event that gives students the opportunity to showcase and sell their design creations to the public. This unique platform not only provides students with valuable exposure but also allows them to validate their designs by engaging directly with customers who purchase their products.
Through participation in Design Santhe, students gain critical insights into the business aspects of design, including product pricing, marketing strategies, sales techniques, and customer interaction. The event fosters an entrepreneurial mindset, helping students bridge the gap between creativity and business. This hands-on experience plays a key role in shaping the next generation of designpreneurs, equipping them with the skills and confidence to thrive in both the design and business worlds.
Assessment and Learning Methodology
The curriculum emphasizes experiential learning, with assessments based on projects, critiques, and presentations. Group discussions, peer reviews, and faculty mentorship foster a collaborative and engaging learning environment.
Start Your Design Journey Today
Unleash your potential and become a trailblazer in the world of design. Apply now to the Bachelor of Design program at PES University and take the first step toward a transformative career.
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
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We hold regular events for prospective students and parents
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prospective students and parents
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Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
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