Bachelor of Business Administration

Undergraduate Program

Bachelor of Business Administration: BBA 3 year and BBA (Hons) 4-year Program is one of the best undergraduate programs available nationally. BBA is a discipline of business studies that teaches us how to do business, comprehend people, manage people, handle difficult and critical client interactions, and communicate effectively. Our students graduate with the ability to adapt to an intellectually and technologically changing environment. Over the years, we have accomplished this with the participative efforts of the University, staff, students and parents. PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)

Our legacy: PES @50

PES University has grown from 40 to now over 18,000 students in 49 years since inception, this stellar growth has been down to our commitment to high quality education and faith and belief in the core values of PES – Perseverance, Excellence & Service. The University has always been quick to embrace new technologies and education programs that will keep students up to date in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be true leaders.

Program Outline

Bachelor of Business Administration (BBA)

Duration: 3 Years / 4 Years for Hons program
Affiliation: PES University
Admission Test: PESSAT

Department Contact Info

Management Studies

Social Info

Admission & Eligibility

Advantage of PES

PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)
Amongst Top 20 private B-Schools In India (Survey conducted by Careers 360)
Eminent Faculty with rich Industry, Research and Teaching experience
Industry exposure through effective relevant internships
State of the art infrastructure and smart learning environment
Experiential learning: Certification courses, Capstone projects, Learning Melas, Simulation and workshops
Student Forums and Activities: Our BBA Department have 10 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama
Exposure: Guest Talks delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students
Skill Development Workshops: Various Workshops and training Programmes on Excel, Advance Math for Analytics, Power BI, Python, R, Project Management, Digital Marketing, Soft skills to embrace students with the technological environment
Community Outreach: Social Internship Programs aiming to build the responsibility towards the society and neighbourhood

The BBA degree is designed to teach students the skills necessary to assume leadership roles in the business and corporate world.

Future Career Prospects

HR Manager
Entrepreneur
Business Consultant
Investment Banker
Research Associate
Information System Manager
Bank Officers
Business Development Executive
Financial Analyst
Marketing Manager
Business Consultant and more…

Objectives

To provide high quality professional education to the management students

To facilitate and to acquire entrepreneurial or self-employment positions
To prepare them to hold positions as junior executives at the entry level itself in the organization
To meet the managerial challenges of the 21st century
To conduct outbound training in the areas of management
To design the syllabi and devise a methodology to enable students to grasp major disciplines both structural and functional management areas
To focus on the holistic development of the student’s personality with conceptual, analytical and communication skills.
To supplement with more number of guest lectures from industry experts and consultants.
To infuse young minds with a positive attitude for exemplary performance and committed service to the society.
To develop independent thinking by each student.
To conduct more number of students – industry interface.
To facilitate entrepreneurial and self employment positions.

Pedagogy

We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.

We have also imbibed the sense of case-based learning in all our programs, which will help our students to not only understand the concepts with live examples, but also imply the same knowledge in the situations they come across in their lives at a future point in time.

Teaching Methodology: goes far beyond the chalk and the talk, with case studies, student seminars and technology driven aids to nurture self confidence, people management skills and analytical reasoning.
Industrial Exposure: Industrial interface through guest lectures are conducted to develop corporate skills in the student. Students further get exposure to thought leadership and management skills by means of these activities in their BBA course.
Induction and Orientation: To help the students settle into the BBA course, induction and orientation is conducted to familiarize students with the subject and the campus as they come from varied backgrounds.
Community services: Societal duties and responsibilities are inculcated through community service programs.
Mentoring: Mentoring aids the student in his/her all round individual development.
Management fest, Workshops and Seminars: Students are encouraged to organize and participate in intra, inter departmental seminars and intercollegiate fests to enhance their skills and to update them with the latest happenings in the corporate world in the field of management.

Plan of action

Industrial visits shall be conducted within Bangalore every semester. Two visits shall be organized subject to resources availability.
Internships are a hands – on experience and exposure to the students undertaken during the summer and winter vacations for 3-4 weeks.
Internship is mandatory for all the students from 3rd semester onwards.
Internal Exam- Two internal examinations namely first internals (mid semester) and pre-final (closing semester) shall be conducted in a semester. Attendance is compulsory.
VISTAS is a management competition festival conducted by the students supported by the department of BBA. Over 40 colleges across India come to PES to join the celebration of knowledge. This is held during August – September every year.
EWD – Extended Weekday programs are conducted by the department. Every Wednesday is assigned for EWD, where students are given an opportunity to express their talents in varied areas such as music, dance and other cultural aspects.
CAT/GMAT -Coaching-is offered by reputed private institutions like TIME, IMS, and Career Launcher within the campus at a discounted fee structure.
Placements – Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional is imparted. Students are expected to have good academic records to ensure a definite placement.
ESTAFIO – Annual sports competition is conducted by the students support by the department. Sports day happens tentatively during the month of March – April every year.
External management competition – Students are allowed and encouraged to participate in the competition both cultural and academic held at various colleges across India all through the year.
Guest Lectures – Eminent corporate personalities shall visit the students to share their real time field experiences on various management subjects.
Online Course – Students are also offered value added certificate courses in their field of specialization .i.e marketing, HR, finance by recognized and reputed organization.
Social service – The students are encouraged and motivated to become a responsible citizen through various activities addressing social causes as a member of the students social responsibility club.

Placement Opportunities & Career Assistance

Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement.

Course Structure

Semester 1: First Year

1. Environmental Studies & Life Sciences
2. Fundamentals of Financial Accounting
3. Principles & Practices of Management
4. Principles of Organizational Behaviour
5. Fundamentals of Marketing Management
6. Production & Operations Management
7. Business Communication – I (Special Topic)

Semester 2

1. Quantitative Techniques
2. Economics for Managers
3. Human Resource Management
4. Principles of Financial Management
5. International Business
6. Business Communication – II (Special Topic)
7. Constitutional Law, Cyber Law, IP Law and Professional Ethics

Semester 3: Second Year

1. Operation Research
2. Business Research Methods
3. Business law
4. Term Paper
5. Sales and Distribution management(MKT)
6. Consumer Buying Behaviour (MKT)
7. Cost Accounting (FIN)
8. Indian Financial System and Market (FIN)
9. Learning and Development (HRM)
10. Talent Acquisition and Disruptive Technology (HRM)
11. Foreign language (IB)
12. Global Business Environment (IB)
13. Consumer Buying Behaviour (FBE)
14. Global Business Environment (FBE)

Semester 4

1. Direct and Indirect Taxation
2. Production and Operation Management
3. Written Analysis and Communication
4. Leadership Lessons from Global Leaders
5. Digital and Social Media Management (MKT)
6. Marketing Research (MKT)
7. Investment and Portfolio Management (FIN)
8. Management Accounting (FIN)
9. Competency mapping and Performance Management (HRM)
10. OCD – Organizational Change and Development (HRM)
11. Cross Culture Management (IB)
12. Merger and Acquisition (IB)
13. Merger and Acquisition (FBE)
14. OCD – Organizational Change and Development (FBE)

Semester 5: Third Year

1. CSR Project
2. Project Management
3. Strategic Management
4. Start-up and Entrepreneurship Development
5. Integrated Marketing Communication (MKT)
6. Retail Management (MKT)
7. Derivatives and Risk Management (FIN)
8. Foreign Exchange Management (FIN)
9. Industrial Relation and Legal Aspects (HR)
10. Compensation and Reward Management (HR)
11. Exim Procedure and Documentation (IB)
12. Foreign Exchange Management (IB)
13. Industrial Relation and Legal Aspects (FBE)
14. Exim Procedure and Documentation (FBE)

Semester 6

1. Dissertation – Project Work
2. Ethics and corporate governance

Semester 7: Fourth Year BBA (Hons)

1. E commerce
2. Digital Transformation Strategy
3. Project Major
4. Computer Vision

Semester 8

1. Dissertation – Project Work
2. B2BMarketing
3. Intellectual Property Rights

Impact Creation and Roadmap

Elective Courses

Marketing : Sales Management / Consumer Behavior / Brand Management/Retail Management /Advertising & Media Management /International Marketing Management
Finance: Financial Markets & Institutions / Investment & Portfolio Management /Strategic Financial Management/ Financial Derivatives & Commodities/International Finance/Investment Banking
HCM: Innovations in HR Practice /Strategic HCM /Organizational Change & Development/ Management of Industrial Relations/Labour & Social Security Laws/Compensation Management
IB: Foreign Trade Policy /Global Business Environment /Global Marketing/ Global HCM/International Financial Management /International Logistics Management
Family Business & Entrepreneurship: Essentials of Family Business Management/Managing Innovations/Social Entrepreneurship Management / Entrepreneurship Marketing & Analytics/Understanding Family Business – Managing Paradoxes/Professionalization of Family Business

Note:

*Elective – I (Any two during each of IV and V Semester)
Minor Courses which can be opted by BBA students includes Courses in Law and Economics

Other Salient features of BBA@PES includes…

International Internships in association with – Indiana University of Pennsylvania, USA & AIESEC
MOOC’s – An initiative by PES in collaboration with IIM-B
Aistar (For specialized skills)
DISHA – Self Transformation skills

Info Session

We hold regular events aimed at providing information to parents and prospective students.

See Our Events Calendar

Interested in becoming an PESU student?

You can apply through PESSAT.

Learn More About PESSAT