Bachelor of Business Administration

Undergraduate Program

Advantage of PES

Amongst Top 20 private B-Schools In India (Survey conducted by Careers 360)
Extremely competent faculty with relevant industry experience
PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)
Industry exposure through effective relevant internships

The BBA degree is designed to teach students the skills necessary to assume leadership roles in the business and corporate world.

Program Outline

Bachelor of Business Administration (BBA)

Duration: 3 Years / 4 Years for Hons program
Affiliation: PES University
Campus: RR Campus, EC Campus
Admission Test: PESSAT

Specializations : International Business, Family Business Management, Sales and Marketing

Department Contact Info

Management Studies

Social Info

Admission & Eligibility

Objectives

To provide high quality professional education to the management students

To facilitate and to acquire entrepreneurial or self-employment positions
To prepare them to hold positions as junior executives at the entry level itself in the organization
To meet the managerial challenges of the 21st century
To conduct outbound training in the areas of management
To design the syllabi and devise a methodology to enable students to grasp major disciplines both structural and functional management areas
To focus on the holistic development of the student’s personality with conceptual, analytical and communication skills.
To supplement with more number of guest lectures from industry experts and consultants.
To infuse young minds with a positive attitude for exemplary performance and committed service to the society.
To develop independent thinking by each student.
To conduct more number of students – industry interface.
To facilitate entrepreneurial and self employment positions.

Pedagogy

We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.

We have also imbibed the sense of case-based learning in all our programs, which will help our students to not only understand the concepts with live examples, but also imply the same knowledge in the situations they come across in their lives at a future point in time.

Teaching Methodology: goes far beyond the chalk and the talk, with case studies, student seminars and technology driven aids to nurture self confidence, people management skills and analytical reasoning.
Industrial Exposure: Industrial interface through guest lectures are conducted to develop corporate skills in the student. Students further get exposure to thought leadership and management skills by means of these activities in their BBA course.
Induction and Orientation: To help the students settle into the BBA course, induction and orientation is conducted to familiarize students with the subject and the campus as they come from varied backgrounds.
Community services: Societal duties and responsibilities are inculcated through community service programs.
Mentoring: Mentoring aids the student in his/her all round individual development.
Management fest, Workshops and Seminars: Students are encouraged to organize and participate in intra, inter departmental seminars and intercollegiate fests to enhance their skills and to update them with the latest happenings in the corporate world in the field of management.

Plan of action

Industrial visits shall be conducted within Bangalore every semester. Two visits shall be organized subject to resources availability.
Internships are a hands – on experience and exposure to the students undertaken during the summer and winter vacations for 3-4 weeks.
Internship is mandatory for all the students from 3rd semester onwards.
Internal Exam- Two internal examinations namely first internals (mid semester) and pre-final (closing semester) shall be conducted in a semester. Attendance is compulsory.
VISTAS is a management competition festival conducted by the students supported by the department of BBA. Over 40 colleges across India come to PES to join the celebration of knowledge. This is held during August – September every year.
EWD – Extended Weekday programs are conducted by the department. Every Wednesday is assigned for EWD, where students are given an opportunity to express their talents in varied areas such as music, dance and other cultural aspects.
CAT/GMAT -Coaching-is offered by reputed private institutions like TIME, IMS, and Career Launcher within the campus at a discounted fee structure.
Placements – Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional is imparted. Students are expected to have good academic records to ensure a definite placement.
ESTAFIO – Annual sports competition is conducted by the students support by the department. Sports day happens tentatively during the month of March – April every year.
External management competition – Students are allowed and encouraged to participate in the competition both cultural and academic held at various colleges across India all through the year.
Guest Lectures – Eminent corporate personalities shall visit the students to share their real time field experiences on various management subjects.
Online Course – Students are also offered value added certificate courses in their field of specialization .i.e marketing, HR, finance by recognized and reputed organization.
Social service – The students are encouraged and motivated to become a responsible citizen through various activities addressing social causes as a member of the students social responsibility club.

Course Structure

Semester 1: First Year

1. Environmental Studies
2. Fundamentals of Financial Accounting
3. Fundamentals of Marketing Management
4. PPM and Organizational Behaviour
5. English – I (Lang & Lit)
6. Kannada Manasu – I
7. Communicative Kannada – I

Semester 2

1. Quantitative Techniques (Excel Based)
2. Managerial Economics
3. Fundamentals of Human Resource Management
4. Fundamentals of Financial Management
5. Fundamentals of International Business
6. Constitution of India and Professional Ethics

Semester 3: Second Year

1. Operation Research
2. Business Research Methods
3. Business law
4. Term Paper
5. Sales and Distribution management(MKT)
6. Consumer Buying Behaviour (MKT)
7. Cost Accounting (FIN)
8. Indian Financial System and Market (FIN)
9. Learning and Development (HRM)
10. Talent Acquisition and Disruptive Technology (HRM)
11. Foreign language (IB)
12. Global Business Environment (IB)
13. Consumer Buying Behaviour (FBE)
14. Global Business Environment (FBE)

Semester 4

1. Direct and Indirect Taxation
2. Production and Operation Management
3. Written Analysis and Communication
4. Leadership Lessons from Global Leaders
5. Digital and Social Media Management (MKT)
6. Marketing Research (MKT)
7. Investment and Portfolio Management (FIN)
8. Management Accounting (FIN)
9. Competency mapping and Performance Management (HRM)
10. OCD – Organizational Change and Development (HRM)
11. Cross Culture Management (IB)
12. Merger and Acquisition (IB)
13. Merger and Acquisition (FBE)
14. OCD – Organizational Change and Development (FBE)

Semester 5: Third Year

1. CSR Project
2. Project Management
3. Strategic Management
4. Start-up and Entrepreneurship Development
5. Integrated Marketing Communication (MKT)
6. Retail Management (MKT)
7. Derivatives and Risk Management (FIN)
8. Foreign Exchange Management (FIN)
9. Industrial Relation and Legal Aspects (HR)
10. Compensation and Reward Management (HR)
11. Exim Procedure and Documentation (IB)
12. Foreign Exchange Management (IB)
13. Industrial Relation and Legal Aspects (FBE)
14. Exim Procedure and Documentation (FBE)

Semester 6

1. Dissertation – Project Work
2. Ethics and corporate governance

Impact Creation and Roadmap

Elective Courses

Marketing : Sales Management / Consumer Behavior / Brand Management/Retail Management /Advertising & Media Management /International Marketing Management
Finance: Financial Markets & Institutions / Investment & Portfolio Management /Strategic Financial Management/ Financial Derivatives & Commodities/International Finance/Investment Banking
HCM: Innovations in HR Practice /Strategic HCM /Organizational Change & Development/ Management of Industrial Relations/Labour & Social Security Laws/Compensation Management
IB: Foreign Trade Policy /Global Business Environment /Global Marketing/ Global HCM/International Financial Management /International Logistics Management
Family Business & Entrepreneurship: Essentials of Family Business Management/Managing Innovations/Social Entrepreneurship Management / Entrepreneurship Marketing & Analytics/Understanding Family Business – Managing Paradoxes/Professionalization of Family Business

Note:

*Elective – I (Any two during each of IV and V Semester)
Minor Courses which can be opted by BBA students includes Courses in Law and Economics

Other Salient features of BBA@PES includes…

International Internships in association with – Indiana University of Pennsylvania, USA & AIESEC
MOOC’s – An initiative by PES in collaboration with IIM-B
Aistar (For specialized skills)
DISHA – Self Transformation skills

Info Session

We hold regular events aimed at providing information to parents and prospective students.

See Our Events Calendar

Interested in becoming an PESU student?

You can apply through PESSAT.

Learn More About PESSAT