| Program Outline BBA (Hons) in Business Analytics | |
| Duration | 4 Years (8 semesters) |
| Affiliation | PES University |
| Campus | Ring Road (RR) Campus |
| Admissions Test | PES Entrance Test |
BBA in Business Analytics is an undergraduate four-year degree program that combines the fields of Business Management and Data Analysis. It equips students with the skills necessary to analyze large datasets, identify patterns and trends, and use that information to make informed business decisions. Our students graduate with the ability to adapt to an intellectually and technologically changing environment. Over the years, we have accomplished this with the participative efforts of the University, staff, students and parents. PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India). PES University is ranked fifth in the Outlook-ICARE India University Rankings 2020 and is the only University in Karnataka to rank in the top 30.
BBA Business Analytics graduates have an elaborate scope in India as well as overseas. This field has transformed the global business scenario beyond recognition with most of the business organizations incorporating business analytics in their daily operations. This has led to an ever-increasing demand for BBA Business Analytics graduates in the global market. Several national, multi-national, and e-commerce companies are hiring these graduates offering them high packages and other job benefits. By completing a BBA in Business Analytics, graduates are well-prepared to enter a wide range of industries that rely on data-driven decision-making, including finance, marketing, healthcare, and technology.
The university has always been quick to embrace new technologies and education programs that will up students’ game in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be potential leaders and assets to the economy and the organizations where they work
Why Business Analytics from PES
Programme Highlights
- The program is designed to meet a growing need for graduates with a sound education in business and the specialist skills to help organizations understand their customers, forecast future demand and use big data to make effective decisions.
- Students will learn to use industry-standard analytics software and develop the mathematical skills required to gain insights from a range of data sources, including the internet and social media data.
- The learning will be infused with the expertise of PESU research-focused academics, while input from industry ensures the course content meets today’s business needs.
Top Career Avenues to explore after BBA in Business Analytics
Specializations/ Domains
- Marketing
- Human Resources
- International Business
- Family Business Entrepreneurship
- Finance
Focus Areas/ Key Subjects (Specialization wise)
- Statistics with R
- Python Programming
- SQL
- SaS and Tableau
- Machine Learning & AI
- Social Media Analytics
- Natural Language Processing
- Big Data Analytics
- In our BBA Business Analytics program, the Curriculum Structure is meticulously designed to combine foundational business knowledge with advanced analytical skills tailored to meet the demands of data-driven decision-making in modern enterprises. Core business subjects such as Economics, accounting, finance, marketing, and management are integrated with specialized courses focusing on statistical analysis, data mining, predictive modeling, and data visualization techniques.
- Moreover, students benefit from Exposure to the latest trends and technologies in the field of business analytics through guest lectures, workshops, and industry partnerships. Guest Talks are delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students.
- The Teaching-Learning process in this program typically involves a mix of theoretical instruction, hands-on analytical exercises using relevant software tools, case studies, and industry projects. Research component becomes an integral part of the program.
- Assessments within this program includes analysing real-world datasets, creating data-driven business reports, developing predictive models, and presenting findings to stakeholders. Students also have opportunities to work with industry partners on projects that address actual business challenges, providing them with practical experience and industry exposure.
Curriculum Structure
- Mathematics for Data Science-1
- Fundamentals of Financial Accounting
- Principles & Practices of Management
- Organizational Behaviour
- Fundamentals of Marketing Management
- Business Communication – I (Special Topic)
- Mathematics for Data Science-II
- Managerial Economics
- Human Resource Management
- Principles of Financial Management
- Quantitative Techniques
- Business Communication – II (Special Topic)
- Constitution of India and Professional Ethics
- Operations Research for Managers
- Business Research Methods
- Statistics with R for Managers
- Python
- Business Communication – III (Special Topic)
- Social Internship
- Sales and Distribution Management
- Cost Accounting
- Managing Disruptive Technology in Talent Acquisition
- Global Business Environment
- Consumer Buying Behavior
- Direct & Indirect Taxation
- Indian Philosophy & Management
- SQL with Lab
- SAS and Tableau with Lab
- Business Communication – IV (Special Topic)
- Marketing Research
- Management Accounting
- Competency Mapping and Performance Management
- Mergers and acquisition
- OCD – Organizational Change and Development
- Corporate Internship
- Project Management
- Machine Learning and Artificial Intelligence with Lab
- Social Media Analytics with Lab
- Integrated Marketing communication
- Foreign Exchange Management
- Compensation and Reward Management
- EXIM Procedure and Documentation
- Industrial Relation and Legal Aspects
- Environmental Studies
- Natural Language Processing
- Big Data Analytics
- Project Work
- E commerce
- Digital Transformation Strategy
- Project Major
- Computer Vision
- Dissertation – Project Work
- B2BMarketing
Curriculum Design
Our students graduate with the ability to adapt to an intellectual and technologically changing environment. The BBA (Business Analytics) program at PES University provides students with a comprehensive education aimed at preparing them for the challenges of the business world. The Program Curriculum is well mapped with National & International colleges and universities. Based on the current trends it is updated as per the corporate requirements.
Throughout the program, students delve into core subjects such as Mathematics for Data Sciences, Data and Decisions, Operations Research Project Management, establishing a strong foundational knowledge base. From the 3rd semester onwards, elective courses like Tableau, Python, Machine Learning, AI, SQL, Big Data, Marketing analytics, Financial Analytics, International Business, Supply chain analytics, and HR Analytics allow students to tailor their studies to their career interests in the area of Business Management. The curriculum is well planned in a sequence of instructions consisting of Units meant for developing employability and Skills competencies of students opting for Skills essential for overall development
Practical learning is emphasized, with students gaining hands-on experience using software tools like JMP, Python, Tableau, Excel and Power BI for data analysis. Innovative teaching methods, including flipped classes and real-life case studies, enhance problem-solving and critical thinking skills.
Why is Business Analytics a Good Career Option?
Key Differentiators
- PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)
- Amongst Top 20 private B-Schools In India (Survey conducted by Careers 360)
- Eminent Faculty with rich Industry, Research and Teaching experience
- Industry exposure through effective relevant internships
- State of the art infrastructure and smart learning environment
- Student Forums and Activities: Our BBA Department have 10 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama
- Community Outreach: Social Internship Programs aiming to build the responsibility towards the society and neighbourhood
- Experiential learning: Certification courses, Capstone projects, Learning Melas, Simulation and workshops
- Skill Development Workshops: Various Workshops and training Programmes on Excel, Advance Math for Analytics, Power BI, Python, R, Project Management, Digital Marketing, Soft skills to embrace students with the technological environment
- Exposure: Guest Talks delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students.
Pedagogy
- We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects. We have industry experts in our panel who provide their expertise in setting the syllabus for the batches.
- The BBA pedagogy prioritizes practicality and real-world application, laying a strong foundation in business and management principles. Led by dedicated faculty, the program offers diverse experiential learning opportunities to enhance students’ understanding and application of business concepts.
- Internships, Summer Courses and Projects form a crucial component, providing hands-on experience during summers vacations. These internships offer invaluable exposure to professional environments. Additionally, students participate in industrial visits within Bangalore each semester, gaining firsthand insights into industry operations.
- Moreover, students engage in certification courses, real time projects, and workshops to supplement classroom learning with practical skills. The teaching methodology incorporates case studies, fostering critical thinking and problem-solving abilities.
- Overall, the program provides a comprehensive teaching-learning process that emphasizes practicality and real-world experience. Through internships, industrial visits, certification courses, case studies, seminars, workshops, Application based worksheets and technology-driven aids, students are well-prepared to navigate the complexities of the business landscape.
Future Career Prospects
- Big Data Analytics Architect
- Big Data Engineer
- Financial Analyst
- Marketing Analytics Manager
- Business Intelligence and Analytics Consultant
- Fraud Analyst
- Analytics Associate Metrics and Analytics Specialist Database Administrator
- Statistician
- Data Scientist
- Data Visualization Analyst etc.
- Retail Sales Analyst
Minor Specialization (Management)
- Marketing: Sales and Distribution Management / Consumer Behavior / Brand Management/Retail Management /Advertising & Media Management /International Marketing Management
- Finance: Financial Markets & Institutions / Investment & Portfolio Management /Strategic Financial Management/ Financial Derivatives & Commodities/International Finance/Investment Banking
- Human Resource Management: Innovations in HR Practice /Strategic HRM /Organizational Change & Development/ Management of Industrial Relations/Labour & Social Security Laws/Compensation Management/L&D
- International Business: Foreign Trade Policy /Global Business Environment /Global Marketing/ German/International Financial Management /International Logistics Management/EXIM/Forex
- Family Business & Entrepreneurship: Essentials of Family Business Management/Managing Innovations/Social Entrepreneurship Management / Entrepreneurship Marketing & Analytics/Understanding Family Business – Managing Paradoxes/Professionalization of Family Business/Industrial Relation /EXIM/SFM
Special Topics
- Financial Modelling
- Commodity Market trading
- Econometrics
- EXIM Management
- Six Sigma
- Crypto and Block Chain
- Excel Models
- Supply Chain Analytics
- Leadership
- Health Analytics
- Actuarial Science
- Design Thinking
Assessments
Exposure
The BBA program provides an immersive learning environment through various exposure avenues. Guest lectures by professors of practice offer invaluable insights into industry trends and real-world practices, in the form of B talks and E talks.
Business hackathons encourage innovation and problem-solving, fostering practical skills essential for career skills. A business hackathon is an intensive event where teams of individuals collaborate to develop innovative solutions to specific business problems within a limited timeframe. It’s a high-energy environment that encourages creativity, teamwork, and rapid prototyping and prioritize the application of technology to solve real-world business challenges.
Studyathons
Studyathons are subject specific, students can develop the skills, knowledge, and mindset necessary to succeed in the subject area
Entrepreneurship development activities nurture students’ entrepreneurial spirit and equip them with the knowledge and skills to embark on business ventures, through our Incubation and Acceleration Programs.
Conclaves and summits serve as platforms for dialogue and collaboration, fostering intellectual exchange and professional growth. To embrace them about career opportunities
Career guidance sessions are organized keeping in view the development of knowledge amidst students seeking admissions in foreign universities, help individuals explore their career options, identify their strengths and interests, and develop a clear career path.
The program also focuses on social responsibility with the Community Outreach programs like CSR activities, DEI Initiatives Social Internship Programs, Service-learning approach Club communities and studyathons promote collaborative learning and skill enhancement outside the classroom, encouraging holistic development among students.
What sets us apart?
Our Unique Selling Proportion
- Eminent Faculty with rich Industry, Research and Teaching experience
- The faculty have a rich industrial exposure, with highest qualification in their respect domains and are also highly enthusiastic towards hybrid and new learning models which carter the needs of the industry.
- State of the art infrastructure and smart learning environment
- The infrastructure is designed with the main idea of workspace stimulation in order facilitate the transition from college to workspace efficiently, and all the technologies and implemented by the organizations are readily available in the college.
- Experiential learning: PES Believes in experimental learning and we train our students to embrace the ever changing corporate and business environment with lots of workshops, business scenario stimulations, The Analytics Summit hosted by PES University on September 11 and 12, 2024, marked a significant milestone in bridging the gap between academic learning and industry requirements in the field of data analytics. The summit brought together a distinguished panel of industry experts who shared their insights and experiences, providing students with a comprehensive overview of the current state and future prospects of data analytics across various sectors. This diverse representation ensured a multifaceted perspective on the analytics landscape. Zishan Ansari, Credit Risk Manager at HSBC,Navin Krishnakumar, AVP of Business Technology and Analytics at Siemens,Navin Manaswi (CEO of WoWExp) ,Ravi Ranjan (AI/ML Senior Manager at Accenture),Barun Kumar De (Principal Data Scientist at Bosch) ,SV Varadarajan (Director of Analytics CoE at Indeed.com) ,Sudarshan KL, CAGR at Quantzig,Premjith Alampilly, COO – Gritstone Technologies, Manisha Banthia, VP – Data and Analytics – Fiserv,,Vishal Bhatia, Chief Digital Officer – Canara Bank,Jatin Srivastava, VP – Quantzig,Raktim Singh, Senior Industry Principal, Digital & Wealth Banking – Infosys Finacle, Debaprattima Acharya Vice President – Citi India,Jyotirmoy Dutta (CDPG), FSID, Bangalore, Bhagaban Khatai Senior Director Data & Analytics – Visionet Systems Inc, Badarinath Ambati VP – Software Development – Altair, Laxminarayanan G Global Head of Automation & Transformation – CYIENT, Rakesh Verma Global Head – C5i Ex Wipro, Vishwa Nath Jha Founder, CEO Saarthi.ai, Krishnaswamy Subbarao Vice President – leads the Product Management for the Finacle suite of products Infosys , Hariharan Iyer Cyber Security Leader, APAC – Vice President – Fiserv, Shiva Prakash AI & Data Science Consultant, Nagaraj Kulkarni Founder & CEO of Compegence
- Student Forums and Activities: Department of BBA have 15 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell, and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama are led and run by students who are passionate about the domains , and frequent events are organised, as we believe in students holistic development.
- Skill Development Workshops: Various Workshops and training Programmes on Excel, Advance Math for Analytics, Power BI, Python, R, Project Management, Transfer Pricing, Digital Marketing, AI and ML, Soft skills to embrace students with the technological environment and also a special subject Business communication is inculcated to train the students with respect to the communication models of Business environment and personality development.
Campus life
Mentoring and Academic and corporate connect
Diverse Job Opportunities in India and Abroad
- Data Analyst
- Supply Chain Analyst
- Big Data Analyst
- Business Analyst
- Marketing Manager
- Personal Financial Advisor
- Management Consultant
- Management analyst
- Enterprise analyst
- Business systems analyst
- Systems analyst
- Business intelligence analyst
- Business process analyst and many more
Training and Workshops
Industry Visits
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
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prospective students and parents
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We hold regular events for prospective students and parents
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Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
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