| Program Outline BBA (Hons) in Business Analytics | |
| Duration | 4 Years (8 semesters) |
| Affiliation | PES University |
| Campus | Ring Road (RR) Campus |
| Admissions Test | PES Entrance Test |
BBA in Business Analytics is an undergraduate four-year degree program that combines the fields of Business Management and Data Analysis. It equips students with the skills necessary to analyze large datasets, identify patterns and trends, and use that information to make informed business decisions. Our students graduate with the ability to adapt to an intellectually and technologically changing environment. Over the years, we have accomplished this with the participative efforts of the University, staff, students and parents. PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India). PES University is ranked fifth in the Outlook-ICARE India University Rankings 2020 and is the only University in Karnataka to rank in the top 30.
BBA Business Analytics graduates enjoy excellent career prospects both in India and abroad. This field has revolutionized the global business landscape, with most organizations now integrating business analytics into their daily operations. As a result, there is a growing demand for BBA Business Analytics graduates in the international market. Numerous national, multinational, and e-commerce companies are actively hiring these professionals, offering attractive salary packages and additional job benefits. Equipped with strong analytical skills, graduates are well-prepared to enter a wide range of industries that rely on data-driven decision-making, including finance, marketing, healthcare, and technology.
Why Business Analytics from PES
PES University has grown from 40 to now over 20,000+ students in 50+ years since inception, this stellar growth has been down to our commitment to high quality education and faith and belief in the core values of PES – Perseverance, Excellence & Service.
The university has consistently embraced new technologies and educational programs to enhance students’ capabilities in today’s dynamic world. By staying abreast of emerging innovations and trends, it provides students with a strong platform to become potential leaders and valuable assets to the economy and the organizations they serve.
Curriculum Design
Our students graduate with the ability to adapt to an intellectual and technologically changing environment. The BBA (Business Analytics) program at PES University provides students with a comprehensive education aimed at preparing them for the challenges of the business world. The Program Curriculum is well mapped with National & International colleges and universities. Based on the current trends it is updated as per the corporate requirements.
Throughout the program, students delve into core subjects such as Mathematics for Data Sciences, Data and Decisions, Operations Research Project Management, establishing a strong foundational knowledge base. From the 3rd semester onwards, elective courses like Tableau, Python, Machine Learning, AI, SQL, Big Data, Marketing analytics, Financial Analytics, International Business, Supply chain analytics, and HR Analytics allow students to tailor their studies to their career interests in the area of Business Management. The curriculum is well planned in a sequence of instructions consisting of Units meant for developing employability and Skills competencies of students opting for Skills essential for overall development
Practical learning is emphasized, with students gaining hands-on experience using software tools like JMP, Python, Tableau, Excel and Power BI for data analysis. Innovative teaching methods, including flipped classes and real-life case studies, enhance problem-solving and critical thinking skills.
Curriculum Structure
Major Specialization and tools (Business Analytics)
Minor Specialization (Management)
- Marketing: Sales and Distribution Management / Consumer Behavior / Brand Management/Retail Management /Advertising & Media Management /International Marketing Management.
- Finance: Financial Markets & Institutions / Investment & Portfolio Management /Strategic Financial Management/ Financial Derivatives & Commodities/International Finance/Investment Banking.
- Human Resource Management: Innovations in HR Practice /Strategic HRM /Organizational Change & Development/ Management of Industrial Relations/Labour & Social Security Laws/Compensation Management/Learning & Development.
- International Business: Foreign Trade Policy /Global Business Environment /Global Marketing/ German/International Financial Management /International Logistics Management/EXIM/Forex.
- Family Business & Entrepreneurship: Essentials of Family Business Management/Managing Innovations/Social Entrepreneurship Management / Entrepreneurship Marketing & Analytics/Understanding Family Business – Managing Paradoxes/Professionalization of Family Business/Industrial Relation /EXIM/SFM.
Special Topics
- Financial Modelling
- Commodity Market trading
- Econometrics
- EXIM Management
- Six Sigma
- Crypto and Block Chain
- Excel Models
- Supply Chain Analytics
- Leadership
- Health Analytics
- Actuarial Science
- Design Thinking
Assessments
The department employs a continuous evaluation system to support students’ learning journey. 50% of the marks are derived from internal assessments, while the remaining 50% are from end-semester evaluations. Students undergo two internal assessments each semester, along with other components such as research projects, case studies, and worksheets. This diverse approach ensures students’ comprehension of course material and their ability to apply concepts to real-world scenarios. The system encourages active engagement and gives students regular feedback on their progress. The department ensures comprehensive evaluation by combining internal and end-semester assessments while promoting continuous learning and growth among students.
Exposure
The BBA program provides an immersive learning environment through various exposure avenues. Guest lectures by professors of practice offer invaluable insights into industry trends and real-world practices, in the form of B talks and E talks.
Business hackathons encourage innovation and problem-solving, fostering practical skills essential for career skills. A business hackathon is an intensive event where teams of individuals collaborate to develop innovative solutions to specific business problems within a limited timeframe. It’s a high-energy environment that encourages creativity, teamwork, and rapid prototyping and prioritize the application of technology to solve real-world business challenges.
Studyathons are subject specific, students can develop the skills, knowledge, and mindset necessary to succeed in the subject area
Entrepreneurship development activities nurture students’ entrepreneurial spirit and equip them with the knowledge and skills to embark on business ventures, through our Incubation and Acceleration Programs.
Conclaves and summits serve as platforms for dialogue and collaboration, fostering intellectual exchange and professional growth. To embrace them about career opportunities
Career guidance sessions are organized keeping in view the development of knowledge amidst students seeking admissions in foreign universities, help individuals explore their career options, identify their strengths and interests, and develop a clear career path.
Training & Workshops: Training and workshops play a crucial role in bridging the gap between academic knowledge and industry requirements. Our various centers of Excellence help graduates develop practical skills, stay updated with current trends, enhance employability, and build confidence to face real-world professional challenges through their workshops and certifications.
Industry Visits: Our students are exposed to Industry visits that provide them with real-world exposure to business operations, bridging the gap between theoretical learning and practical application that enhance understanding of industry standards, professional practices, and career opportunities.
The program also focuses on social responsibility with the Community Outreach programs like CSR activities, DEI Initiatives Social Internship Programs, Service-learning approach Club communities and studyathons promote collaborative learning and skill enhancement outside the classroom, encouraging holistic development among students.
What sets us apart?
Our Unique Selling Proportion:
Eminent Faculty with rich Industry, Research and Teaching experience
- The faculty have a rich industrial exposure, with highest qualification in their respect domains and are also highly enthusiastic towards hybrid and new learning models which carter the needs of the industry.
State of the art infrastructure and smart learning environment
- The infrastructure is designed with the main idea of workspace stimulation in order facilitate the transition from college to workspace efficiently, and all the technologies and implemented by the organizations are readily available in the college.
Skill Development Workshops:
Various Workshops and training Programmes on Excel, Advance Math for Analytics, Power BI, Python, R, Project Management, Transfer Pricing, Digital Marketing, AI and ML, Soft skills to embrace students with the technological environment and also a special subject Business communication is inculcated to train the students with respect to the communication models of Business environment and personality development.
Pedagogy:
- We at PES University have constantly modified our syllabus and subjects to suit the current industry trends and at the same time lay a strong foundation to the basic concepts of the respective subjects.
- The BBA Business Analytics pedagogy prioritizes practicality and real-world application, laying a strong foundation in business and management principles. Led by dedicated faculty, the program offers diverse experiential learning opportunities to enhance students’ understanding and application of business concepts.
- Internships, Summer Courses and Capstone Projects form a crucial component, providing hands-on experience. Additionally, students participate in industrial visits within Bangalore each semester, gaining firsthand insights into industry operations.
- Moreover, students engage in certification courses, real time projects, and workshops to supplement classroom learning with practical skills. The teaching methodology incorporates case studies, peer to peer learning, and application based work sheets, fostering critical thinking and problem-solving abilities.
Campus life
Campus life is a gift and a joy for students, its where the students leave a part of themselves here, and we at PES acknowledge that, the entire campus is WIFI enabled, with food outlets, and it’s not an average vast campus, the campus is more in lines with art, and latest technology, the structures in the campus replicates the corporates and business environments, the classes are tech enabled, in short, vast campus with greenery, tech and happenings.
Mentoring and Academic and corporate connect
Mentor mentee process is a valuable opportunity for students to learn from experienced individuals, gain guidance, and develop important skills. Mentors assist students in developing skills such as communication, problem-solving, critical thinking, and leadership. They help students build confidence and self-esteem by providing encouragement and support.
Graduate Outcome
What happens once you qualify as a data analyst? What is the typical career path you can expect to follow?
The field of Business Analytics offers multiple job profiles for aspirants to explore. Being a BBA Business Analytics graduate you can either continue with your academics and seek higher education or seek jobs based on your qualification, inclination, preferred area, etc. Following are the top career avenues to explore after completing a BBA in Business Analytics degree.
Personalised Pre-Placement Training for all students in the following modules for students opting for placements:
- Weekly Aptitude Test
- Weekly Subject Exam
- Mock Interviews by Alumni
- Mock Interviews by the
- Faculty mentor
- Mock GD
- CXO and Guest Networking
Higher study workshops with foreign universities & Career Options Workshop helps guiding students through the process of studying abroad, highlighting universities, courses, scholarships, visa procedures, and help students make informed decisions about their academic and professional futures.
Students interested in startup will be facilitated with Bootcamps, Workshops, and Sessions on Business Planning, Pitching, Funding, and Scaling Ideas.
Future Career Prospects
- Big Data Analytics Architect
- Big Data Engineer
- Financial Analyst
- Marketing Analytics Manager
- Business Intelligence and Analytics Consultant
- Fraud Analyst
- Analytics Associate Metrics and Analytics Specialist Database Administrator
- Statistician
- Data Scientist
- Data Visualization Analyst etc.
- Retail Sales Analyst
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
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Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
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