Institute of Management and Commerce
Bachelor of Business Administration in Hospitality & Event Management – BBA-HEM
Bachelor of Business Administration in Hospitality & Event Management – BBA-HEM
| Program Outline BBA - Hospitality & Event Management (BBA-HEM) | |
| Duration | 3 Years |
| Affiliation | PES University |
| Campus | Ring Road (RR) Campus |
| Admission Test | PES Entrance Test |
The department of Hospitality and Event Management in PES has been successfully moulding hospitality ready students since its inception in 1994. With years of experience, a continuously updated curriculum, dedicated set of faculty, world class infrastructure, a disciplined way of life and a multi-cultural peer group we have an excellent eco-system for the holistic development of the student to a truly professional hospitality graduate.
Yet as we focus on providing education that equips the student to compete in the real world, differentiation is a great advantage. To this effect we have taken the strategic decision of adopting a new course and curriculum that gives a dual speciation of hotel and event management. Event Management which was earlier seen as a part of hotel management has evolved as a specialized profession with a tremendous scope of employment as well as enterprise.
The Bachelor of Business Administration in Hospitality and Event Management at PES University has an eclectic offering of management concepts, hospitality and event subjects and develops specialized technical competencies aligned with real time experimental learning. The program comprises of core aspects of hospitality and events in addition to soft skills, international certifications and business acumen.
Our tie-ups with reputed foreign universities gives the program an added global exposure to our students with a very strong industry network both hospitality and events, the course prepares students for the strong work ethic culture of both the disciplines which is so essential for the students to succeed.
Key Differentiators of This Program at PESU
- Only undergraduate program in the country to offer a unique combination of hospitality, events and management studies
- Industry partnerships with leading brands facilitates specialized Internships, weekend immersions, workshops at campus and in industry, specialized topics delivered by industry veterans
- Add-on internationally industry specific interdisciplinary certifications
- Scholarships for exceptional students
- Paid internships in India and abroad for deserving students
Programme Highlights
- Continuously evolving curriculum abreast with industry wide shifts
- Unlimited opportunities to participate in most happening global events
- Flexible program to accommodate industry – university collaborative learning experiences
- Paid earn-while-you-learn opportunities internationally
- 100% placement opportunities in hospitality, event and service industry
- Inclusive Curriculum design accommodates different levels of learners
- MoU and partnerships with leading brands focussed towards student holistic learning and career development
Program Design and Delivery Method
- Interdisciplinary program incorporating management studies, hospitality, events, tourism and entrepreneurship
- Emphasis on students’ live Experiential learning
- Evolved curriculum with focus on industry wide Digital Shift
- Student Centric curriculum design
- Inter University Linkages to provide global industry perspective
- Partnerships with leading Event& Hotel brands for immersive experiences
- Inclusive pedagogy with 33% practical, hands on learning on campus and industry
Who should pursue this Program?
- Students who have completed 12th standard or PUC with 50% aggregate marks
- Students who are food enthusiasts, travel enthusiasts, lifestyle and brand enthusiasts, cocktail and wine enthusiasts, culture enthusiasts, students who love to travel the world and explore various cultures and cuisines, meeting people from different geographies and ethnicities
- Students who like to make a difference to peoples’ lives, who love to entertain people and solve problems for others, excel in ideating and organising activities, celebrations and events, who are great at networking and creating memorable larger than life experiences
- Students who are driven by the need to serve and make people happy, who are innovative and creative, great communicators and empathetic towards other people’s needs
Specializations/ Domains
- Event Management
- Accommodation Management
- Food & Beverage Management
Focus Areas/ Key Subjects
- Revenue management
- Digital marketing
- Data Analytics for Hospitality & Events
- Destination Marketing
- Digital Ethics and Data Privacy
- Leadership & Decision making
- Start up and Entrepreneurship
- Brand management
- Client Servicing
- Digital Interfaces for Events
- Wine Studies
- Coffee & Barista studies
Pedagogy
67% classroom session: Faculty led lectures, student group and individual activities, student presentations, case study analyses, peer learning, industry expert sessions
17% practical sessions in campus: Instructor led practical sessions, industry expert workshops and demonstrations, in house events and competitions
16% internship and industry immersive learning: Hotel internship in leading 5 star hotels in Bangalore, Event internship in leading Event companies in Bangalore, Specialization internships in hotels or event companies in India and abroad, weekend immersive learning opportunities with industry partners, short term internships at prestigious events to facilitate enhanced live learning
Industry/ Corporate Connect
- MoU with Accor group
- MoU with leading Event Management Companies
- Partnerships with all leading hospitality and Event brands for placements, internships and industry driven academic learning
- Partnerships with Retail brands in food and beverage as well as general for internships and placements
Extra-Curricular/ Co-Curricular Activities
- Lifestyle Management
- Values and ethics
- Personality Development
- Community Sensitization
- Entrepreneurial
- Improved Communication
- Self Management
- Domain specific clubs and activities
- Opportunity for students to intern in FIFA 2022, Disney world, Florida, Marriott hotels, USA, PKL, IPL, Aero Show, Khelo India, Defence Expo
Future Career Prospects after completing the Program
- Unique nature of the HEM program makes graduates of the program eligible for excellent career opportunities in any domain within the service industry in India and abroad
- 5 star Hotels
- Leading Event Management companies
- Event production companies
- Cloud Kitchens
- Food retail
- Retail industry
- Technical support for hospitality industry software companies
- Wedding planners
- Destination Management companies
- Airlines
- Airline catering
- Facilities Management
Placement Opportunities & Career Assistance
- The departments boasts of 100% placement of all students in varied industry domains
- Intensive career guidance and placement training for all students 3rd semester onwards
- Placement opportunities beyond Hospitality & events industry
Recruiters
Curriculum Structure
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
How to apply
See the eligibility criteria and important information for our programs
How to apply
See the eligibility criteria and important information for our undergraduate programs
Study at PES
Study at PES
Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
You may also be interested in
Giving to PES
The support extended by patrons like you, has been the primary reason for the substantial growth of our institution. Your contribution would greatly assist in making your PES a world-class institution.
Staying in Touch
Join Alumni Network: The PES website supports the alumni network. All a student needs to do is create an account and you can start connecting with our Alumni to access a range of opportunities and benefits.
Discovering our Newsletters
The Student Newsletter is your guide to what’s happening on campus and in the student community. Find out about PES events, leadership, career and the amazing achievements of your fellow PESU students!