Bachelor of Business Administration in Hospitality & Event Management – BBA-HEM

Undergraduate Program

Institute of Management and Commerce

Bachelor of Business Administration in Hospitality & Event Management – BBA-HEM

Admission & Eligibility Information

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Program Outline Bachelor of Business Administration in Hospitality & Event Management – BBA-HEM
Duration	3 Years
Affiliation	PES University
Campus	Ring Road (RR) Campus
Admissions Test	PES Entrance Process

The department of Hospitality and Event Management in PES has been successfully moulding hospitality ready students since its inception in 1994. With years of experience, a continuously updated curriculum, dedicated set of faculty, world class infrastructure, a disciplined way of life and a multi-cultural peer group we have an excellent eco-system for the holistic development of the student to a truly professional hospitality graduate.

Yet as we focus on providing education that equips the student to compete in the real world, differentiation is a great advantage. To this effect we have taken the strategic decision of adopting a new course and curriculum that gives a dual speciation of hotel and event management. Event Management which was earlier seen as a part of hotel management has evolved as a specialized profession with a tremendous scope of employment as well as enterprise.

The Bachelor of Business Administration in Hospitality and Event Management at PES University has an eclectic offering of management concepts, hospitality and event subjects and develops specialized technical competencies aligned with real time experimental learning. The program comprises of core aspects of hospitality and events in addition to soft skills, international certifications and business acumen.

Our tie-ups with reputed foreign universities gives the program an added global exposure to our students with a very strong industry network both hospitality and events, the course prepares students for the strong work ethic culture of both the disciplines which is so essential for the students to succeed.

Key Differentiators of This Program at PESU

Only undergraduate program in the country to offer a unique combination of hospitality, events and management studies
Industry partnerships with leading brands facilitates specialized Internships, weekend immersions, workshops at campus and in industry, specialized topics delivered by industry veterans
Add-on internationally industry specific interdisciplinary certifications
Scholarships for exceptional students
Paid internships in India and abroad for deserving students

Programme Highlights

Continuously evolving curriculum abreast with industry wide shifts
Unlimited opportunities to participate in most happening global events
Flexible program to accommodate industry – university collaborative learning experiences
Paid earn-while-you-learn opportunities internationally
100% placement opportunities in hospitality, event and service industry
Inclusive Curriculum design accommodates different levels of learners
MoU and partnerships with leading brands focussed towards student holistic learning and career development

Program Design and Delivery Method

Interdisciplinary program incorporating management studies, hospitality, events, tourism and entrepreneurship
Emphasis on students’ live Experiential learning
Evolved curriculum with focus on industry wide Digital Shift
Student Centric curriculum design
Inter University Linkages to provide global industry perspective
Partnerships with leading Event& Hotel brands for immersive experiences
Inclusive pedagogy with 33% practical, hands on learning on campus and industry

Who should pursue this Program?

Students who have completed 12th standard or PUC with 50% aggregate marks
Students who are food enthusiasts, travel enthusiasts, lifestyle and brand enthusiasts, cocktail and wine enthusiasts, culture enthusiasts, students who love to travel the world and explore various cultures and cuisines, meeting people from different geographies and ethnicities
Students who like to make a difference to peoples’ lives, who love to entertain people and solve problems for others, excel in ideating and organising activities, celebrations and events, who are great at networking and creating memorable larger than life experiences
Students who are driven by the need to serve and make people happy, who are innovative and creative, great communicators and empathetic towards other people’s needs

Specializations/ Domains

Event Management
Accommodation Management
Food & Beverage Management

Focus Areas/ Key Subjects

Revenue management
Digital marketing
Data Analytics for Hospitality & Events
Destination Marketing

Digital Ethics and Data Privacy
Leadership & Decision making
Start up and Entrepreneurship
Brand management

Client Servicing
Digital Interfaces for Events
Wine Studies
Coffee & Barista studies

Pedagogy

67% classroom session: Faculty led lectures, student group and individual activities, student presentations, case study analyses, peer learning, industry expert sessions

17% practical sessions in campus: Instructor led practical sessions, industry expert workshops and demonstrations, in house events and competitions

16% internship and industry immersive learning: Hotel internship in leading 5 star hotels in Bangalore, Event internship in leading Event companies in Bangalore, Specialization internships in hotels or event companies in India and abroad, weekend immersive learning opportunities with industry partners, short term internships at prestigious events to facilitate enhanced live learning

Industry/ Corporate Connect

MoU with Accor group
MoU with leading Event Management Companies
Partnerships with all leading hospitality and Event brands for placements, internships and industry driven academic learning
Partnerships with Retail brands in food and beverage as well as general for internships and placements

Extra-Curricular/ Co-Curricular Activities

Lifestyle Management
Values and ethics
Personality Development
Community Sensitization
Entrepreneurial

Improved Communication
Self Management
Domain specific clubs and activities
Opportunity for students to intern in FIFA 2022, Disney world, Florida, Marriott hotels, USA, PKL, IPL, Aero Show, Khelo India, Defence Expo

Future Career Prospects after completing the Program

5 star Hotels
Leading Event Management companies
Event production companies
Cloud Kitchens
Food retail
Retail industry
Technical support for hospitality industry software companies

Wedding planners
Destination Management companies
Airlines
Airline catering
Facilities Management
Unique nature of the HEM program makes graduates of the program eligible for excellent career opportunities in any domain within the service industry in India and abroad

Placement Opportunities & Career Assistance

The departments boasts of 100% placement of all students in varied industry domains
Intensive career guidance and placement training for all students 3rd semester onwards
Placement opportunities beyond Hospitality & events industry

Recruiters

Curriculum Structure

Semester 1

Course Name	Credit
FRONT OFFICE	4
HOUSEKEEPING	4
EVENTS	4
FOOD AND BEVERAGE SERVICE	4
CULINARY ARTS	4
COMMUNICATION FOR HOSPITALITY & EVENT PROFESSIONALS – 1	2
CONSTITUTION OF INDIA & PROFESSIONAL ETHICS	1
TOTAL	23
FSSAI FOSTAC CERTIFICATION
ECOLAB SERVE SAFE CERTIFICATION

Semester 2

Course Name	Credit
EVENT OPERATIONS	4
F & B OPERATIONS	4
HOUSEKEEPING OPERATIONS	4
FRONT OFFICE OPERATIONS	4
PATISSERIE AND CONFECTIONERY	4
DIGITAL TRENDS IN HOSPITALITY & EVENT INDUSTRY	2
ENVIRONMENT STUDIES & LIFE SCIENCES	1
TOTAL	23
ECOLAB LAUNDERCARE CERTIFICATION
ADOBE PHOTOSHOP / ILLUSTRATOR CERTIFICATION

Semester 3

Course Name	Credit
ACCOUNTING PRACTICES	4
COMMUNICATION FOR HOSPITALITY & EVENT PROFESSIONALS – 2 (English – T & MS Office – P)	4
EVENT LOGISTICS & VENDOR MANAGEMENT	4
MANAGING SERVICES	4
CREATIVES AND COLLATERALS FOR EVENTS	4
FOREIGN LANGUAGE	2
TOTAL	22
ADVANCED EXCEL CERTIFICATION
FOREIGN LANGUAGE CERTIFICATION

Semester 4

Course Name	Credit
DISTILLED BEVERAGES	3
REVENUE MANAGEMENT	3
EVENT MANAGEMENT	3
RESEARCH METHODOLOGY	2
FOOD CULTURE & SUSTAINABILITY	4
SPECIAL TOPIC (ANY ONE)
NUTRITION & DIETETICS	2
GUEST PSYCHOLOGY	2
PROFESSIONAL SKILL DEVELOPMENT	2
TOTAL	22

Summer Term

Course Name	Credit
ELECTIVE I – SUMMER INTERNSHIP (8 WEEKS) (ANY ONE)
EVENT INTERNSHIP	4
HOTEL INTERNSHIP	4
TOTAL	4

Student has the option to choose any one of the above industries to complete 8 weeks of internship in the summer term to earn 4 credits. Students interning in India will be paid a stipend of Rs. 40/- per hour subject to 40 hours of work per week

Semester 5

Course Name	Credit
HUMAN RESOURCE MANAGEMENT FOR HOSPITALITY & EVENTS	4
HOTEL & EVENT FINANCIAL MANAGEMENT	4
DIGITAL MARKETING FOR EVENTS	4
ELECTIVE II – SPECIALIZATION – (ANY ONE GROUP – A1 / A2 / A3)
A1. EVENTS
DIGITAL INTERFACES FOR EVENTS	3
CLIENT SERVICING	3
MANAGING SPORTS & CELEBRITY EVENTS	2
A2. FOOD AND BEVERAGE
WINE STUDIES	3
CULINARY & BEVERAGE MANAGEMENT	3
BARISTA & COFFEE STUDIES	2
A3. HOSPITALITY
SUSTAINABILITY IN THE HOSPITALITY INDUSTRY	3
DESTINATION MARKETING	3
DIGITAL ETHICS & GUEST DATA PRIVACY	2
ELECTIVE III – SPECIALIZATION PRACTICAL (ANY ONE)
GLOBAL CUISINE PRACTICAL	2
F & B MANAGEMENT PRACTICAL	2
FRONT OFFICE MANAGEMENT PRACTICAL	2
ACCOMMODATION MANAGEMENT PRACTICAL	2
EVENT MANAGEMENT PRACTICAL	2
TOTAL	22
WSET LEVEL 1 CERTIFICATION
WSET LEVEL 1 CERTIFICATION

Semester 6

Course Name	Credit
ELECTIVE VI – SPECIALIZATION INTERNSHIP (16 WEEKS) (ANY ONE)
HOTEL INDUSTRY	8
EVENTS INDUSTRY	8
TOTAL	8
EBS CERTIFICATION

Student has to choose any one industry to specialize in and complete four months of internship in the area of specialization. In cases where the student wants to pursue an extended internship outside India (subject to the student having no back log courses from any of the previous semesters to complete), the internship assessment may be conducted through online mode and project reports may be submitted by the student in electronic format. Students interning in India will be paid a stipend of Rs. 50/- per hour subject to 40 hours of work per week

Semester 7

Course Name	Credit
DATA ANALYTICS FOR HOSPITALITY & EVENTS	4
START UP AND ENTREPRENEURSHIP	4
BRAND MANAGEMENT	4
MANAGERIAL ECONOMICS	4
LEADERSHIP & DECISION MAKING	4
CRISIS AND DISASTER MANAGEMENT	2
ELECTIVE – V – PRACTICAL (ANY ONE)
EVENT CURATION & DESIGN	3
MANAGING FOOD & BEVERAGE	3
MANAGING HOSPITALITY	3
TOTAL	25
CICERONE CERTIFICATION

Semester 8

Course Name	Credit
ELECTIVE VI (ANY ONE)
1. PROJECT WORK	10
BUSINESS INCUBATION	10
EXTERNSHIP	10
2. STRATEGIC MANAGEMENT	4
3. ETHICS & CSR FOR EVENTS & HOSPITALITY	4
TOTAL	18
WSET LEVEL 2 CERTIFICATION
STR CHIA CERTIFICATION

Placements

PES B.Tech degree is one of the most widely recognized and respected academic achievements in the country. Our alumni can be found at industry-leading companies like Microsoft, Google, META, Amazon and Goldman Sachs.

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Placements

PES B.Tech degree is one of the most widely recognized and respected academic achievements in the country. Our alumni can be found at industry-leading companies like Microsoft, Google, META, Amazon and Goldman Sachs.

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