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Bachelor of Business Administration in Hospitality & Event Management – BBA-HEM

Bachelor of Business Administration in Hospitality & Event Management – BBA-HEM

Program Outline
BBA - Hospitality & Event Management (BBA-HEM)
Duration3 Years
AffiliationPES University
CampusRing Road (RR) Campus
Admission TestPES Entrance Test
The Bachelor of Business Administration in Hospitality & Event Management at PES University, started in the Year 1994 is a unique undergraduate program that offers students dual specialization opportunity: in Hospitality, an area of unbounded growth and Event Management, an area of immense career opportunities for the young students. Our tie-ups with reputed foreign Universities give the programme an added global exposure to our students. With a very strong industry network (both Hospitality and Event), the course prepares students for the strong work-ethic culture of both the disciplines which is so essential for the students to succeed. The program is designed with an equal emphasis on practical training, national and international internships, as well as imparting academic knowledge and provides ample opportunities for the entrepreneurial activities. It also helps in developing the latent talents of the students. Extensive interaction with the industry ensures that the students have the knowledge of current trends in the industry and would therefore become immediately employable. With keen focus on developing transferrable skills, and empowering students to become managers in the Hospitality and Event Domain, the BBA-Hospitality and Event Management course offers cotemporary and dynamic curriculum to prepare young minds to face the real world.

Event Management: The dynamic nature of event industry is encapsulated across the semesters. Live projects, real time learning and activity based pedagogy helps students to learn creative presentations, vendor management, sponsorship negotiations and media narratives.

Food & Beverage Services: Food and beverage services sector contributes a great deal to the profits in hospitality industry with new trends and new concepts. The syllabus covers the entire gamut of the trade in relation to operating and managing outlets to wine & beverage education and dining etiquettes.

Culinary Arts & Management: A critical arm of the hospitality industry, the course comprises of food culture & sustainability, cuisines of the world, patisserie and confectionery in addition to cost management and kitchen planning.

Accommodation Management: The syllabus entails students to learn about cleanliness and hygiene practices in modern workspaces along with understanding the aesthetics of floristry and infrastructural design elements.

Front Office: A core subject in the hospitality curriculum and offered across all six semesters. The course deals with personality development, guest engagement, customer satisfaction, up selling techniques and room aggregation. The subject also focuses on case studies, role plays and critical operational aspects of the domain. Revenue management is the backbone of the specialization offering.

Why Pursue Hospitality & Event Management at PES University?

The only undergraduate program in India, that offers dual specialization degree in Hospitality and Event management which equips the students with the requisite skills, knowledge and attitude essential to efficiently perform supervisory and managerial responsibilities in these lucrative industries.

Consistently ranked among the best hotel management institute and College in Karnataka, Department of Hospitality and Event management focuses on the process, delivery and management of wide-ranging perspectives of global Hospitality Services and Event operations.
The program is 60% hands-on in nature with in-depth practical and global exposure, embedded block chain and data driven concepts and through consistent internship and placements to help our students acquire the specialized skills desired by allied departments of the industry.

An MOU with the French Accor Hotels (4th largest hotel chain in the world) Heritage Foods (a 3000 cr Organization) and various top notch event and sporting firms provides our students unique opportunities for real time learning international hospitality and event trends. Similarly, the internship opportunities provided to our students every year to participate in a three-month cultural exchange program at Walt Disney World® Resort. Florida gives them international event exposure while studying.

Our program offers the foundational courses in theory, history, practical and methods, yet allows for flexibility of individual interest areas. As a result, the program prepares students for a variety of careers.

We try to facilitate our students to find the opportunity to live abroad and gain the international internship experience you need to get hired in today’s increasingly globalized economy. The program exposes students to gain work experience in a new environment and enhances those professional skills with attributes of adaptability and self-reliance.

THE BBA-HEM DEPARTMENT STARTED IN THE YEAR 1994 IN PES. THE DEPARTMENT RUNS ITS OWN 16 – ROOM HOTEL AND HAS A WELL EQUIPPED KITCHEN, BAR AND RESTAURANT FOR THE STUDENTS TO LEARN AND PERFECT THEIR SKILLS. THE DEPARTMENT HAS MAINTAINED A RECORD OF 100% PLACEMENTS SINCE 2006.

Opportunities on Graduating With BBA-HEM Degree?

With the growth of hotel industry propelled by foreign and domestic tourism and business travel, the demand for well trained quality personnel has grown impressively. The diversity of experience in hotel management is greater than in any other profession. Career opportunities in this field are not only limited within the country but also provides scope of a career abroad.

Hospitality and tourism represents a broad range of career opportunities in industries that include

  • Hotels and resorts
  • Restaurants and commercial food service
  • Retail
  • Facilities management
  • Meeting and event planning
  • Tourism destinations and attractions
  • Leisure, recreation and sports management
  • Airlines, cruises and other transportation
  • Environmentally sustainable and cultural tourism development
  • Spa and wellness management

Some of our previous recruiters are as below

  • ITC Welcomgroup
  • Oberoi
  • Taj Hotels & Resorts
  • Infor
  • IDS Next
  • Metro Cash & Carry
  • Al Shaya Group
  • Landmark Goup
  • Yum Foods
  • Jubilant Foodworks
  • Cerner Healthcare
  • Ikya Facilities
  • Jones Lang Lasalle
  • Kingfisher Airlines
  • BGS Hospital
  • Infosys
  • DNA Networks
  • Cab Experiences
  • EventURox
  • Wizcraft Entertainment
  • Shubharambh Productions

Success Stories

  • Supriya – 2004 batch, Entrepreneur
  • Sathya Bhargav – 2006 batch, Store Manager, Metro Cash & Carry
  • Aruneeta Das – 2006 batch, Manager, Client Relations, Infor
  • Vivek Jothimani – 2007 batch, Area Manager, Spencers Retail
  • Reeves Mathew – 2007 batch, Country Manager, Customer Service, IDS Next
  • Anirudh – 2010, Entrepreneur, Hyderabad Spice Restaurant
  • Rakesh Pathi – 2010, entrepreneur, Food Springs Restaurant & Food Truck

The Curriculum Design for our BBA-HEM program offers dual specializing in hotel and event management, is tailored to equip students with a deep understanding of the unique dynamics of the hospitality and event industries. Core business subjects such as Accounting, Finance, Marketing, Economics and Management are complemented by specialized courses focusing on hotel operations, event planning, catering management, and guest services.

The Teaching-Learning Process in these specialized programs incorporates experiential learning methods such as internships, industry projects, and simulated scenarios to provide hands-on exposure to real-world challenges and opportunities.

Research component becomes an integral part of the program. Assessments within the program includes evaluations of event planning projects, hotel management simulations, case studies, and industry-specific examinations.

Skill Development and Certifications based on industry standards are embedded with the program requirements. Moreover, students benefit from extensive exposure to the hospitality and event sectors through guest lectures, industry visits, and collaborations with professionals and organizations in the field.

Clubs & Activities, You Can Get Involved

Chef Club: For those students who are passionate about food and everything related to it, the chef club offers an opportunity to learn new skills, hone existing skills and display their talents through entrepreneurial activities, food festivals and events.

Entrepreneurship Club: Conceptualized to encourage entrepreneurship among students, this club organizes weekly entrepreneurial activities wherein the students plan the activity, organize the funds and conduct the activity which earns them profits

Events Club: The Event Club ‘Catalyst” is a student driven endeavour to nurture and promote talent in the young minds and an opportunity for the students to organise and execute events of all nature in and outside the campus and to learn all the facets of the trade.

CSR Club: In keeping with the University’s ideology of giving back to the society, the department of Hospitality & Event Management has a College Social responsibility club which undertakes activities beneficial to the society. All activities are completely philanthropic in nature and are aimed at developing altruistic attributes in the students

Barista Club: Mixology, flaring, gueridon, these are the skills that are developed in the students who are part of the barista club. Bartending has now become a performance art and is a skill that is much desired by the industry today. Bartending courses with certification are taught to members of the club. The club members are also encouraged to put these skills to use at events and functions organized by the department and also for clients outside.

Infrastructure Support

Digital Classrooms
Separate International Standard Hostel for boys & girls
Well equipped Seminar Halls
Indoor and Outdoor Sports facility
Multi Cuisine Food Courts
Basic Training Kitchen
Advanced Training Kitchen
Bakery
Training Restaurant & Hotel
Wi-Fi enabled campus
Well Stocked Library / Online Database
Gymnasium
Experiential Restaurant and Live Kitchen
Weekend Immersion Opportunities

Program Highlights

Dual Programme Specialisation
Balanced Theory and Practical components
Contemporary, Industry Relevant
Experiential learning focussed curricula
Academic Partnerships
Taylor’s University of Malaysia
IIMBX-MOOC
Aberdeen University-Project based Specific Offering
Industry Partnerships
Accor IBIS-Novotel
Red Bull
Travel Earth (BEATROUTE), Singapore

Career Enhancement Certifications

Skill development and Certification courses
Foreign language
ECOLAB, USA (Safe Steps, Serve Safe, Launder Care)
Skill certification under the NSDC
WSET, London (Wine Certification)
Students engagement activities
World Food Day
World Tourism Day
Professional Housekeepers Association
Students internships – International
Walt-Disney Resorts, Florida
USA, Malaysia and UAE/ Mauritius & Thailand (Riu, La Palmiste)

Recruiters

Curriculum Structure

Semester 1

Course NameCredit
FRONT OFFICE4
HOUSEKEEPING4
EVENTS4
FOOD AND BEVERAGE SERVICE4
CULINARY ARTS4
COMMUNICATION FOR HOSPITALITY & EVENT PROFESSIONALS – 12
CONSTITUTION OF INDIA & PROFESSIONAL ETHICS1
TOTAL23
FSSAI FOSTAC CERTIFICATION
ECOLAB SERVE SAFE CERTIFICATION

Semester 2

Course NameCredit
EVENT OPERATIONS4
F & B OPERATIONS4
HOUSEKEEPING OPERATIONS4
FRONT OFFICE OPERATIONS4
PATISSERIE AND CONFECTIONERY4
DIGITAL TRENDS IN HOSPITALITY & EVENT INDUSTRY2
ENVIRONMENT STUDIES & LIFE SCIENCES1
TOTAL23
ECOLAB LAUNDERCARE CERTIFICATION
ADOBE PHOTOSHOP / ILLUSTRATOR CERTIFICATION

Semester 3

Course NameCredit
ACCOUNTING PRACTICES4
COMMUNICATION FOR HOSPITALITY & EVENT PROFESSIONALS – 2
(English – T & MS Office – P)
4
EVENT LOGISTICS & VENDOR MANAGEMENT4
MANAGING SERVICES4
CREATIVES AND COLLATERALS FOR EVENTS4
FOREIGN LANGUAGE2
TOTAL22
ADVANCED EXCEL CERTIFICATION
FOREIGN LANGUAGE CERTIFICATION

Semester 4

Course NameCredit
DISTILLED BEVERAGES3
REVENUE MANAGEMENT3
EVENT MANAGEMENT3
RESEARCH METHODOLOGY2
FOOD CULTURE & SUSTAINABILITY4
SPECIAL TOPIC (ANY ONE)
NUTRITION & DIETETICS2
GUEST PSYCHOLOGY2
PROFESSIONAL SKILL DEVELOPMENT2
TOTAL22

Summer Term

Course NameCredit
ELECTIVE I – SUMMER INTERNSHIP (8 WEEKS) (ANY ONE)
EVENT INTERNSHIP4
HOTEL INTERNSHIP4
TOTAL4

Student has the option to choose any one of the above industries to complete 8 weeks of internship in the summer term to earn 4 credits. Students interning in India will be paid a stipend of Rs. 40/- per hour subject to 40 hours of work per week

Semester 5

Course NameCredit
HUMAN RESOURCE MANAGEMENT FOR HOSPITALITY & EVENTS4
HOTEL & EVENT FINANCIAL MANAGEMENT4
DIGITAL MARKETING FOR EVENTS4
ELECTIVE II – SPECIALIZATION – (ANY ONE GROUP – A1 / A2 / A3)
A1. EVENTS
DIGITAL INTERFACES FOR EVENTS3
CLIENT SERVICING3
MANAGING SPORTS & CELEBRITY EVENTS2
A2. FOOD AND BEVERAGE
WINE STUDIES3
CULINARY & BEVERAGE MANAGEMENT3
BARISTA & COFFEE STUDIES2
A3. HOSPITALITY
SUSTAINABILITY IN THE HOSPITALITY INDUSTRY3
DESTINATION MARKETING3
DIGITAL ETHICS & GUEST DATA PRIVACY2
ELECTIVE III – SPECIALIZATION PRACTICAL (ANY ONE)
GLOBAL CUISINE PRACTICAL2
F & B MANAGEMENT PRACTICAL2
FRONT OFFICE MANAGEMENT PRACTICAL2
ACCOMMODATION MANAGEMENT PRACTICAL2
EVENT MANAGEMENT PRACTICAL2
TOTAL22
WSET LEVEL 1 CERTIFICATION
WSET LEVEL 1 CERTIFICATION

Semester 6

Course NameCredit
ELECTIVE VI – SPECIALIZATION INTERNSHIP (16 WEEKS) (ANY ONE)
HOTEL INDUSTRY8
EVENTS INDUSTRY8
TOTAL8
EBS CERTIFICATION

Student has to choose any one industry to specialize in and complete four months of internship in the area of specialization. In cases where the student wants to pursue an extended internship outside India (subject to the student having no back log courses from any of the previous semesters to complete), the internship assessment may be conducted through online mode and project reports may be submitted by the student in electronic format. Students interning in India will be paid a stipend of Rs. 50/- per hour subject to 40 hours of work per week

Semester 7

Course NameCredit
DATA ANALYTICS FOR HOSPITALITY & EVENTS4
START UP AND ENTREPRENEURSHIP4
BRAND MANAGEMENT4
MANAGERIAL ECONOMICS4
LEADERSHIP & DECISION MAKING4
CRISIS AND DISASTER MANAGEMENT2
ELECTIVE – V – PRACTICAL (ANY ONE)
EVENT CURATION & DESIGN3
MANAGING FOOD & BEVERAGE3
MANAGING HOSPITALITY3
TOTAL25
CICERONE CERTIFICATION

Semester 8

Course NameCredit
ELECTIVE VI (ANY ONE)
1. PROJECT WORK10
BUSINESS INCUBATION10
EXTERNSHIP10
2. STRATEGIC MANAGEMENT4
3. ETHICS & CSR FOR EVENTS & HOSPITALITY4
TOTAL18
WSET LEVEL 2 CERTIFICATION
STR CHIA CERTIFICATION

Placements

Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement

Placements

Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement

How to apply

See the eligibility criteria and important information for our programs

How to apply

See the eligibility criteria and important information for our undergraduate programs

Contact Us

Still have questions?
Read our FAQs or contact us:

Ring Road Campus /
Electronic City Campus:

080-10-297297

Hanumanthanagar Campus:

+91 80 22429391

Contact Us

Still have questions?
Read our FAQs or contact us:

Ring Road Campus /
Electronic City Campus:

080-10-297297

Hanumanthanagar Campus:

+91 80 22429391

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