| Program Outline BBA (Hons) in Business Analytics | |
| Duration | 4 Years (8 semesters) |
| Affiliation | PES University |
| Campus | Ring Road (RR) Campus |
| Admissions Test | PES Entrance Test |
Bachelor of Business administration BBA (Business Analytics) Hons 4-year Program is one of the best undergraduate programs available. BBA is a discipline of business studies that teaches us how to do business, comprehend people, manage people, handle difficult and critical client interactions, and communicate effectively. BBA Business Analytics graduates have a wide range of opportunities in India and abroad. This field has completely revolutionized the global business landscape, with most businesses incorporating business analytics into their everyday operations. As a result, there is a growing need for BBA Business Analytics graduates around the world. Several national, multi-national, and e-commerce businesses are hiring these graduates, and they are offering them competitive salaries and other advantages.
BBA in Business Analytics at PES University is in collaboration Institute of Analytics (IoA), UK. The Institute of Analytics is the Professional Body for Analytics and Data Science Professionals in UK and International. The Institute of Analytics provides members with the opportunity to network with other professionals in the industry, to learn about career development opportunities, to share knowledge and expertise, to access Continuous Professional Development programmes and to carry the official designation of Membership. IoA – Institute of Analytics in the British Version of Analytics Institute, Ireland, having a vision of being a Global Body for Analytics.
Why Business Analytics from PES
PES University has grown from 40 to now over 18,000 students in 49 years since inception, this stellar growth has been down to our commitment to high quality education and faith and belief in the core values of PES – Perseverance, Excellence & Service. The university has always been quick to embrace new technologies and education programs that will keep students up to date in the dynamic world of today and stay abreast of new innovations and trends giving them the platform to be true leaders. Our BBA in Business Analytics is in collaboration Institute of Analytics IoA, UK
The Institute of Analytics (IoA) is the Professional Body for Analytics and Data Science Professionals in UK and International. IoA is a not-for-profit organization that exists to promote greater awareness, understanding and innovation in Analytics. IoA is fully supported in their mission by leading organizations in the sector. The Institute of Analytics provides members with the opportunity to network with other professionals in the industry, to learn about career development opportunities, to share knowledge and expertise, to access Continuous Professional Development programmes and to carry the official designation of Membership. IoA – Institute of Analytics in the British Version of Analytics Institute, Ireland; having a vision of being a Global Body for Analytics.
Programme Highlights
- The program is designed to meet a growing need for graduates with a sound education in business and the specialist skills to help organizations understand their customers, forecast future demand and use big data to make effective decisions.
- Students will learn to use industry-standard analytics software and develop the mathematical skills required to gain insights from a range of data sources, including the internet and social media data.
- Students would get the Graduate Membership from IoA, UK.
- The learning will be informed by the expertise of IoA’s research-focused academics, while input from industry ensures the course content meets today’s business needs.
Top Career Avenues to explore after BBA in Business Analytics
Specializations/ Domains
- Marketing
- Human Resources
- International Business
- Family Business Entrepreneurship
- Finance
Focus Areas/ Key Subjects (Specialization wise)
- Statistics with R
- Python Programming
- SQL
- SaS and Tableau
- Machine Learning & AI
- Social Media Analytics
- Natural Language Processing
- Big Data Analytics
- In our BBA Business Analytics program, the Curriculum Structure is meticulously designed to combine foundational business knowledge with advanced analytical skills tailored to meet the demands of data-driven decision-making in modern enterprises. Core business subjects such as Economics, accounting, finance, marketing, and management are integrated with specialized courses focusing on statistical analysis, data mining, predictive modeling, and data visualization techniques.
- Moreover, students benefit from Exposure to the latest trends and technologies in the field of business analytics through guest lectures, workshops, and industry partnerships. Guest Talks are delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students.
- The Teaching-Learning process in this program typically involves a mix of theoretical instruction, hands-on analytical exercises using relevant software tools, case studies, and industry projects. Research component becomes an integral part of the program.
- Assessments within this program includes analysing real-world datasets, creating data-driven business reports, developing predictive models, and presenting findings to stakeholders. Students also have opportunities to work with industry partners on projects that address actual business challenges, providing them with practical experience and industry exposure.
Curriculum Structure
- Mathematics for Data Science-1
- Fundamentals of Financial Accounting
- Principles & Practices of Management
- Organizational Behaviour
- Fundamentals of Marketing Management
- Business Communication – I (Special Topic)
- Mathematics for Data Science-II
- Managerial Economics
- Human Resource Management
- Principles of Financial Management
- Quantitative Techniques
- Business Communication – II (Special Topic)
- Constitution of India and Professional Ethics
- Operations Research for Managers
- Business Research Methods
- Statistics with R for Managers
- Python
- Business Communication – III (Special Topic)
- Social Internship
- Sales and Distribution Management
- Cost Accounting
- Managing Disruptive Technology in Talent Acquisition
- Global Business Environment
- Consumer Buying Behavior
- Direct & Indirect Taxation
- Indian Philosophy & Management
- SQL with Lab
- SAS and Tableau with Lab
- Business Communication – IV (Special Topic)
- Marketing Research
- Management Accounting
- Competency Mapping and Performance Management
- Mergers and acquisition
- OCD – Organizational Change and Development
- Corporate Internship
- Project Management
- Machine Learning and Artificial Intelligence with Lab
- Social Media Analytics with Lab
- Integrated Marketing communication
- Foreign Exchange Management
- Compensation and Reward Management
- EXIM Procedure and Documentation
- Industrial Relation and Legal Aspects
- Environmental Studies
- Natural Language Processing
- Big Data Analytics
- Project Work
- E commerce
- Digital Transformation Strategy
- Project Major
- Computer Vision
- Dissertation – Project Work
- B2BMarketing
Why is Business Analytics a Good Career Option?
Key Differentiators
- PES University is the second most preferred destination next to IIMB for B-School aspirants (Times of India)
- Amongst Top 20 private B-Schools In India (Survey conducted by Careers 360)
- Eminent Faculty with rich Industry, Research and Teaching experience
- Industry exposure through effective relevant internships
- State of the art infrastructure and smart learning environment
- Student Forums and Activities: Our BBA Department have 10 + Curricular and Co-Curricular Forums and Committees-Business Analytics club, HR club, Marketing Club, IB Club, Finance Club, Economics Club, Entrepreneurship Development Cell and Co- Curricular clubs- Cultural, Sports, Creative, Social, Photography, Drama
- Community Outreach: Social Internship Programs aiming to build the responsibility towards the society and neighbourhood
- Experiential learning: Certification courses, Capstone projects, Learning Melas, Simulation and workshops
- Skill Development Workshops: Various Workshops and training Programmes on Excel, Advance Math for Analytics, Power BI, Python, R, Project Management, Digital Marketing, Soft skills to embrace students with the technological environment
- Exposure: Guest Talks delivered by Professors of Practice to expose the students to the corporate environment. Tech competitions, Alumni Interactions, Entrepreneurship Development Cells activities are frequently organised for holistic development of the students.
Pedagogy
- Industrial Exposure: Industrial interface through guest lectures are conducted to develop corporate skills in the student. Students further get exposure to thought leadership and management skills by means of these activities in their BBA course.
- Induction and Orientation: To help the students settle into the BBA course, induction and orientation is conducted to familiarize students with the subject and the campus as they come from varied backgrounds.
- Assessment Method: PES uses a system of continuous student evaluation, rather than a single end-of-semester final examination. The assessment mode for the BBA include Individual and Group Assignments, Research Based Assignments, End Term Examination, Quizzes, Class Participation, Simulations, and Group Projects.
- Mentoring: Mentoring aids the student in his/her all round individual development.
Future Career Prospects
- Big Data Analytics Architect
- Big Data Engineer
- Financial Analyst
- Marketing Analytics Manager
- Business Intelligence and Analytics Consultant
- Fraud Analyst
- Analytics Associate Metrics and Analytics Specialist Database Administrator
- Statistician
- Data Scientist
- Data Visualization Analyst etc.
- Retail Sales Analyst
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
Placements
Opportunities in the corporate sector are made available for outgoing students during their final semester for which professional training is imparted. Students are expected to have good academic records to ensure a definite placement
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Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
Contact Us
Read our FAQs or contact us:
Ring Road Campus /
Electronic City Campus:
080-10-297297
Hanumanthanagar Campus:
+91 80 22429391
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